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As a brand or business that depends on its number of followers, keeping your followers engaged is crucial to your success and growth.That is why you must post a variety...

The world today, as we all know it, has truly gone digital, and promoting or building your brand is a mile easier. Most brands and businesses create websites that showcase...

There’s never a bad time to run an Instagram audit. Have your Instagram conversion and engagement rates been dwindling? Are your marketing campaigns falling flat no matter what strategies you...

Taking good Instagram pictures or videos goes beyond just placing your product in front of a camera. If you have a good smartphone, pictures and videos can be taken seamlessly...

If you spend much time on Instagram, you’ve noticed that emojis are hot right now. Individuals, influencers, and brands use them when posting and communicating with followers. Learn the best...

Understanding and using Instagram analytics is the key to having a successful account. Analytics contains tons of helpful information that provide insight into your audience and account. If you aren’t...

When you created your Instagram account, you likely expected to spend some time sharing photos for fun. Now, though, you’ve realized that Instagram is a powerful marketing tool, and you...

Years ago, people logged into Instagram to sort through selfies, photos of meals, and other personal posts. Now, people use Instagram to find products to buy. If you have something...

You want to build trust with your target market, and user-generated content can help you accomplish that. User-generated content typically has high engagement rates and can help you increase your...

Consumers crave authenticity from brands, which is why influencer marketing is so powerful. Recommendations from influencers feel authentic, so consumers trust them. While countless brands have success with influencer marketing,...

Do you want to grow your Instagram account as quickly as possible? If so, it’s time to embrace the top Instagram growth hacks. These hacks will help you attract more...

Almost every day we hear of governments wanting to clamp down on social media providers for one reason or the other. The most well-known case was the suspension of Donald...

Businesses nowadays rely on various social media platforms to reach a bigger audience to introduce and advertise their products and services. Social media platforms significantly maximize business potential by reaching...

Social proof plays a role in everyday decisions. It’s such a part of daily life that you probably don’t give it much thought. However, when you analyze your actions, you’ll...

Chris Messina is widely recognized as the inventor of the hashtag. He introduced the Twitterverse to hashtags in 2007, when he asked people how they felt about using pound signs...

When was the last time you went live on Instagram? If you haven't been religious with the Live feature, perhaps this is the right time to be. This could be...

Don't know what Content Repurposing is? Many Instagram marketers have probably heard of repurposing content. But what does it mean to repurpose content, and how can it help with your...

We're all aware that hashtags started on Twitter for grouping posts on related topics. This feature soon found its way into other social media platforms like Instagram, and it just...

Instagram began as a photo-sharing platform but has transformed into a commercial network today. Many people wish to have comfortable lives with good money to sustain them. The problem only...

As a brand owner using Instagram marketing, you need to understand that creating promos and contests for your followers is an effective way of driving in more customer engagement. People...