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Instagram Live can be an excellent way to boost engagement with your brand and expand your reach. But there is more to a successful Instagram Live than just logging into...

One of your ultimate goals with Instagram marketing is to boost customer engagement with your brand. The good news is that Instagram Stories is an excellent way of improving engagement...

With an Instagram business account, you have the tools to convert brand awareness and engagement into sales. But is your profile optimized to do just that? Making highly engaging content...

There are roughly 1.440 billion users on Instagram, making it one of the most active social media sites. It's a massive loss for a brand if they don't have any...

Influencer marketing is a $15 billion industry, and it's only getting bigger. Being an Instagram influencer can be a fulfilling and lucrative job if you have the right tools and...

Not long ago, brands focused on providing great browsing experiences for followers on Instagram. Now, as many as 44 percent of Instagram users are shopping on the platform each week....

For starters, getting your brand before Instagram’s big numbers only means one thing: brand recognition and business patronage. It’s one thing to have an Instagram business page, it’s another thing...

In business, having returning clients or customers is key. You know you were able to satisfy them well enough to come back for more. Loads of businesses thrive off referrals...

First, monitoring and measuring help optimize your marketing campaign. By tracking your performance, you can tell if you're getting the needed results from your strategy and what needs to be...

There are several ways to grow your base on Instagram, and many of them have very little to do with the actual product. Some of the most effective techniques for...

It was easy to spot bad photographers back in what might as well be the Stone Age of photography. They were the ones who developed their photos only to find...

You’ve likely seen Instagram Stories and probably even used this feature on your personal account. Many people focus more on the tiled images or the short Reels and think that...

Influencers and Instagram go hand in hand. If you want your brand to shine on this platform, you should partner with an influencer who positively influences their own followers. With...

Trends make the social media world go ‘round. On Instagram, trends do not only extend to dance crazes and ice buckets but also to marketing strategies. Some marketing trends come...

You know how they say the new year is the beginning of a book with 365 blank pages? That also applies to your Instagram feed! In 2024, you have just...

Many people are familiar with using Instagram for their personal accounts, but launching a business or brand requires an entirely new approach. You’ll discover that many features of the app...

There are dozens of tried-and-true tips and tricks for making the most of Instagram to promote your brand. These tips include creating compelling stories, reels, and videos and interacting with...

Social media is a time-limited world. Trending content has the potential to reach a lot of people, so it's only natural that as soon as an interesting idea or topic...

You likely spend a lot of time curating your Instagram feed, ensuring that each photo and video fits into your account’s overall theme. While that’s important most of the time,...

With Thanksgiving just around the corner, it’s time to focus your marketing efforts on the biggest shopping holiday of the year: Black Friday. Black Friday happens the Friday after Thanksgiving...