Instagram and Facebook launched Reels in 2020 and 2021. It's similar to TikTok, where you can upload seconds worth of video content. This is a feature that allows creators to...

You want to attract and maintain a loyal customer base, and that starts with branding. With branding, you’ll create a cohesive online presence that people associate with your business. This...

Now that consumers have even more power on social media, engaged and loyal customers are of the utmost importance to companies. This means that customer relations should be exemplary in...

Engagement is the key to running a successful Instagram marketing campaign. If you achieve a high level of engagement, you’ll stand on the social network’s radar, meaning your posts will...

How social media got so wide and wild is a question we must live to ask another day. However, using the best strategies to be productive in social media is...

Are you new to the world of marketing on Instagram and don’t know how to get started? Once you go over the basics, you can dive in and start marketing...

Keeping an eye on your analytics is key to mastering Instagram. While the app provides some basic analytics, you can learn more about your audience and performance with third-party apps....

If your brand is not resonating with specific audiences, you could be doing a disservice to your company and future revenue. You may need to explore better branding techniques or...

Facebook and Instagram ads have several different factors to consider, such as click-through rates, ad engagement rates, and the competition. You can't just focus on a higher click-through rate -...

Digital marketing is a complicated exercise that can be difficult to put into practice.  This is because it involves improving your business by using one or more types of electronic...

The COVID-19 pandemic caused a lot of businesses and individuals to worry and panic, but this opened an opportunity for others to take advantage of. Social media is powerful enough...

User-generated content (UGC) is content created by users of an online platform. It is in the form of pictures, videos, texts, brand reviews, etc. Thanks to the increased presence of...

Quizzes are an excellent strategy to connect with your followers and target audience. They effectively engage your viewers by encouraging them to answer questions about related products, services, or other...

If you're new to social media or have been using it for a while but want to grow your followers and feedback, keep reading - we've got some ideas for...

Instagram offers four options for users to upload videos. You can create Instagram Video, Live, Stories, and Reels, and each option gives you a chance to engage with your audience...

If you manage your brand’s Instagram account or are a popular creator, the very idea of unplugging can cause lots of stress. But, at the same time, you know you...

Anyone observant in the past couple of years will know that social media will always be the new “big thing.” With users totaling 1 billion sometimes, these platforms are the...

As an eCommerce business, you're probably finding that there's a lot more competition these days. Luckily, influencer marketing can help you stand out from the crowd.You may be skeptical about...

Social media platforms can be an incredible tool to sell your products or services directly to buyers and maximize your sales potential. To get the most from social media, you...

It’s not possible to run a brand without receiving feedback from your target audience. This is the only way you can evaluate their satisfaction with your product or service or...