Social media marketers and influencers often think of creative ways to engage their followers without resorting to expensive advertising. Luckily, the concept of using "Instagram Guides" may be the key....

Instagram has come a long way. It's not just a platform for sharing pretty pictures anymore. Through the years, it has developed various tools that let users with shared passions...

Instagram's Reels feature is very popular and many people find it an easy way to create, edit, and post short videos. Others, however, are still experiencing difficulties with how to...

Instagram's Remix feature has a close resemblance to TikTok's Duets. But thanks to recent updates, the Remix tool holds many more creative possibilities that set it apart from its competitor....

You likely spend a lot of time curating your Instagram feed, ensuring that each photo and video fits into your account’s overall theme. While that’s important most of the time,...

With Thanksgiving just around the corner, it’s time to focus your marketing efforts on the biggest shopping holiday of the year: Black Friday. Black Friday happens the Friday after Thanksgiving...

Instagram has been hard at work creating tons of new features for users lately. The new options have been coming so quickly that you can miss them if you blink....

If you’re tempted to use your social media accounts for professional or commercial purposes, there are considerations you need to be aware of. We break down the pros and cons...

Creating an effective SMM strategy requires careful considerations, execution plans, and management of your content on social media platforms. This master plan guides your actions and allows you to see...

Social media has become an integral part of public relations, owing to discussions and perceptions that they’re in fact the same thing and that one cannot exist well without the...

Businesses need to think carefully about how their clients are introduced to their products. The information gleaned will be useful for developing the company's branding strategy, gaining more influence in...

Crafting creative content can be difficult and upsetting most of the time, but you shouldn't give up. It is frustrating when your mind seems to not come up with any...

The effective way to reach potential customers now is by pursuing inbound marketing, which is more than just a buzzword. It has proven to be the best or one of...

Did you know that lots of brands and content creators use third-party tools to schedule posts on Instagram? They upload the posts, choose the date and time, and the app...

TikTok set the world on fire with its short form, engaging video content. The app became so popular that Instagram decided to counter with a new feature of its own....

Instagram and Facebook launched Reels in 2020 and 2021. It's similar to TikTok, where you can upload seconds worth of video content. This is a feature that allows creators to...

You want to attract and maintain a loyal customer base, and that starts with branding. With branding, you’ll create a cohesive online presence that people associate with your business. This...

Now that consumers have even more power on social media, engaged and loyal customers are of the utmost importance to companies. This means that customer relations should be exemplary in...

Engagement is the key to running a successful Instagram marketing campaign. If you achieve a high level of engagement, you’ll stand on the social network’s radar, meaning your posts will...

How social media got so wide and wild is a question we must live to ask another day. However, using the best strategies to be productive in social media is...