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The concept of digital marketing has dramatically changed and improved that it has almost been impossible to envision a future without it. Digital marketing has actually a lot to offer...

Are you getting ready to launch a new product? If so, you’ll want to create an Instagram campaign. Instagram can help you generate interest for your new product before it...

A high engagement rate on Instagram provides more than an ego boost. Sure, it feels great when people like and comment on your posts, but the engagement rate also shows...

Social proof plays a role in everyday decisions. It’s such a part of daily life that you probably don’t give it much thought. However, when you analyze your actions, you’ll...

Does it seem like no matter how great your posts are, you can’t get any likes? Sure, maybe you get a few likes, but you lag behind other accounts in...

Chris Messina is widely recognized as the inventor of the hashtag. He introduced the Twitterverse to hashtags in 2007, when he asked people how they felt about using pound signs...

Social media is considered a double-edged sword in our society these days. Because it possesses qualities of both a blessing and a curse.  Because it provides opportunities for productivity and...

Personal branding is an old but incredibly relevant subject. It has acquired a lot of traction over the years, especially now in the age of digital and online marketing.  Personal...

Are you wondering what Instagram will look like in the future?  With the roller coaster of events that took place in 2020, people increasingly turned to social media platforms as...

Interested in becoming a social media influencer? Although it may sound like such an easy career to dabble in, being an effective and successful social media influencer takes a lot...

Before social media came, keeping long-distance relationships was nearly impossible, communication was more difficult, and advertising was not as effective and innovative as it is today. Social media did not...

In the summer of August 2020, Instagram Reels were rolled out on the platform. And obviously, this introduction was the response of Mark Zuckerberg to the fast-rising video app TikTok....

When was the last time you went live on Instagram? If you haven't been religious with the Live feature, perhaps this is the right time to be. This could be...

Instagram Shopping, commonly known as Insta Shopping, is one of the latest features that the photo-sharing giant has added. IG Shopping is like a social storefront to empower e-commerce brands...

Just as Instagram users keep increasing every time, the competition for marketers also keeps growing astronomically. Are you a brand or creator with an Instagram business account? If yes, you...

Since its launch 11 years ago, Instagram has constantly rolled out features to help users make the best out of their pages. One of such additions is the Instagram story...

Don't know what Content Repurposing is? Many Instagram marketers have probably heard of repurposing content. But what does it mean to repurpose content, and how can it help with your...

We're all aware that hashtags started on Twitter for grouping posts on related topics. This feature soon found its way into other social media platforms like Instagram, and it just...

Instagram began as a photo-sharing platform but has transformed into a commercial network today. Many people wish to have comfortable lives with good money to sustain them. The problem only...

Starting a business is one thing; finding a target audience for that business is another. That’s why we had to add some important points to our article Want to Market...