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We're all aware that hashtags started on Twitter for grouping posts on related topics. This feature soon found its way into other social media platforms like Instagram, and it just...

Instagram began as a photo-sharing platform but has transformed into a commercial network today. Many people wish to have comfortable lives with good money to sustain them. The problem only...

Starting a business is one thing; finding a target audience for that business is another. That’s why we had to add some important points to our article Want to Market...

There's no denying the growing influence social networking platforms have on brands as an essential marketing tool. With over 1 billion users and a high growth rate, one doesn't have...

As a brand owner using Instagram marketing, you need to understand that creating promos and contests for your followers is an effective way of driving in more customer engagement. People...

Instagram features can make the user experience much easier for any user of the app. For business owners, these features come as factors that support your various business objectives.  Instagram,...

No business owner wants to give their followers a reason to hit that unfollow button. Waking up to see that you’ve lost followers can be really disappointing, especially when you're...

When it comes to running a successful business, you have to ensure that everything you do is as perfect as humanly possible. This means you have to pay attention to...

A lot of Instagram business owners prefer to run their Instagram page on their own. This, of course, comes with both downsides and benefits. It isn't a bad idea to...

Instagrammers are usually amazed when they lose followers in a blink of an eye. We spend valuable time and resources building these followers, so losing them must hurt. And this...

Instagram has created a platform for people to share pictures and videos in real-time with friends, family, and fans. Over time, Instagram has broken records and exceeded industry limits. From...

Every year, Instagram brings in unique and helpful features to keep both businesses and consumers glued to the platform. These features cover a wide range of tools that work marvelously...

They say a picture is worth 1,000 words. Well, a video is worth 100,000 more.  Instagram Live videos have helped multiple businesses around the world since its launch 4 years...

Instagram promotion is a partnership between advertisers and the platform. Promotion allows you to turn your photos, videos, carousel, Stories, collections, etc., into ads. Instagram then displays these ads strategically...

Taking advantage of upcoming trends and advances can strengthen the effectiveness of your marketing strategy. These trends include recent features and tools that can help you stay ahead of your...

These days, most articles talk about the best strategies to employ when doing Instagram marketing. What they fail to mention are all the pitfalls you need to steer clear of...

In this day and age, having an Instagram page for your B2C e-commerce business is almost as important as breathing. You could walk up to someone, trying to market your...

The online shopping scene has evolved and expanded from e-commerce to social shopping or social commerce, providing marketers and brands with new channels to promote and sell their products and...

If you have a following of at least a couple thousand followers, then you can start making money on Instagram. You have influence because of the content you’ve shared, and...

Influencer marketing is a great way to widen your reach on social media and build a genuine connection with your target audience. Why? Because these influencers possess a strong relationship...