Expert Approach: Inbound Marketing on Social Media

The effective way to reach potential customers now is by pursuing inbound marketing, which is more than just a buzzword. It has proven to be the best or one of the best marketing strategies for many companies.

(Here are some strategies your corporate, personal, or nonprofit brand should always refrain from implementing.)

Instead of pushing potential customers away with irritating pop-ups, inbound marketing makes your company an attractive choice to the right people.

This is less intrusive than outbound marketing, and you can deliver content to the right people at the right time—which means you'll get a lot more interaction from your customers, ultimately leading to a better conversion rate.

Inbound marketing on social media is one of the most popular techniques for managers and marketers. In this article, we'll be exploring some advantages of this strategy, so keep reading:

Why Inbound Marketing?

This strategy draws customers towards you by presenting them with valuable content that is tailored to them. The idea is to provide values first, then attract buyers.

Inbound marketing means you're forming connections and solving problems that your audience is looking for. By giving them just the content they're looking for, you're not interrupting them with stuff they don’t want to see.

This allows you to create awareness for your brand, engage with your target audience, and establish a solid customer base through value-based products/services. It also ensures that there is a steady stream of new customers whenever you need them.

Inbound marketing is a much better approach than outbound marketing because customers prefer brands that provide valuable content from time to time—rather than during sales only.

Let's consider how helpful inbound marketing is to your company:

• Minimized Cost

  Mass marketing is expensive, so it's natural for you to want something cheaper.

  Well, the power behind inbound marketing is content quality. It needs to be catchy and interesting enough for people to want to share it.

  So, you won't need to spend as much money to implement this technique compared to the amount you would need for mass marketing—meaning you can get a better, more desirable result while spending less.

• Quality Leads and Traffic

  Inbound marketing yields more high-quality leads than outbound marketing as the latter may not reach the desired audience.

  You can get quality traffic to your brand by posting content with interesting headlines more often. Posting consistently gets more people interested while catchy headlines catch their attention more often.

• Promotion of Loyal Relationships

  

  Trust-based relationships with consumers are more meaningful. Plus, they can reduce the risk or doubts associated with your brand. Quality content is the key to an inbound marketing strategy where you build rapport and establish quality relationships with potential customers.

  It's important to always keep a loyal base by creating a sense of belonging among your customers. This gives them a reason to continue interacting with your brand even after the sales conversation has ended.

• Opportunity to Grow

  Listening to customers' feedback, prompts, questions, and observations helps you serve them better. You can use these hints and clues to identify content on which you should focus your display advertising.

  When you serve your customers this way, they know they can say anything and you will listen—and your brand will definitely grow.

  Keeping a creative and consistent social media presence (in response to different user challenges and customer feedback) can help you achieve lasting stability for your brand. This can go a long way toward building better customer relationships and will have an effect in all spheres of your business.

• Learning What's Working, and What's Not

  

  When you learn more about your audience, you should also understand what content helps them the most and which content is less effective. If a piece of content generates more engagement than others, it may be a sign to invest more time and effort in such.

Why Social Media Is a Crucial Part of Inbound Marketing

Social media is an invaluable tool that connects everyone. One of the best things about these platforms is the visibility they provide. You can see this when you post content, promote your site, or answer questions to build your brand.

So, when you use social media marketing strategies, your audience will feel more engaged with your brand and will continue to follow you. You just need to find the right platform that suits you and your audience, then use it naturally and create eye-catching content.

Inbound Social Media Marketing Strategies

Below are the types of inbound marketing strategies you can use on social media. While you don't need to use all social networks, it's important to figure out which platforms your customers gravitate towards and the ones that work well with your brand.

• Instagram Stories

  Instagram stories mean your followers will never miss out on any important moments. They encourage continuous interaction and are great for visual storytelling. The best thing about them is that they don't get mixed up with other posts from the feed.

  Instagram offers direct interaction between you and your customers because people go to Instagram when they're searching for content that is created by their favorite brands.

• Video Creation

  Videos are a compelling way to market your brand. Marketing through videos will allow you to generate more attention for your product, gain more sales, and grow your company.

  Video content with the following attributes will yield significant results;

  • It transduces creativity

  • It relates to the targeted audience

  • It appeals to the emotive side of the targeted audience

  • It is timely

• Influencer Partnership

  

  When you work with influencers, it's easy to engage the audience since the influencer has already established a relationship. You just need to be sure that you're working with the right influencer.

  The best way to do this is by checking out their channel analytics and seeing what types of content they're posting, how many followers they have, and what their engagement rates are.

  The points below may serve as a yardstick in choosing the right influencer for your campaign;

  • Relevancy of the influencer's audience to your brand

  • Reach and rate of engagement

  • Reliability and reputation

  • Content quality (since their content represents your brand)

  • How often the influencer publishes

  • What type of content they post

  Following the list above will help you determine the best influencer for your brand, and it’s important to employ the right social platform to achieve the desired results. Make sure your influencer uses the platform(s) your targeted audience uses.

• Paid Ads

  With paid ads, you get to the right audience more quickly and drive more qualified visitors to your landing page. A catchy headline is a great way to persuade people they need to see your ad copy. This “may” not only drive traffic from clicks but from search engines as well.

  Adverts are becoming more popular for lead generation. If you have a distinctive message, it can have a big impact on how well you rank in search engines and the visibility of your social ad to existing and/or potential customers.

  However, you should understand the different types of paid ads and their benefits to pick the perfect one for your business.

Final Note

Social media helps us reach our audience and can be an effective tool for improving our inbound marketing performance. It provides the opportunity to provide the audience with content that is tailored to their needs.

Providing valuable content is a sure-fire way to build your brand. Compared to other strategies, the benefits reaped from this form of marketing will be immense. And to grab your audience’s attention, engage them, and gain their trust, you should attempt to emphasize creativity and catchiness in your content creation.

The success of your inbound marketing campaigns will depend on how you interact with your social media channels. So, you can't undervalue a social platform, as they are a key element in your brand’s overall success.