6 Easy Ways to Batch Create Instagram Content

Instagram is not just about jaw-dropping pictures and incredible reels. It is about consistency.

If you own a business and want to market it on Instagram, you must do so every day or every week. You won’t get anywhere if you upload one piece of content per month.

You’re probably already thinking: Where will I find the time to post on Instagram every day?

Fortunately, there is a way to create Instagram content in batches. This will help you maintain consistency with your Instagram content while saving you time.

What is Instagram Content Batching?

If you are putting together one Instagram post at a time, you are not batch-creating them. Content batching means creating and writing Instagram content for a week or month in one sitting.

Most content creators have learned that creating content this way saves them an incredible amount of time over the long term. It will help you stay consistent on Instagram, increasing your brand presence and visibility.

1. Start by Identifying Content Themes

You should be able to identify broad content themes. For instance, if you run a manufacturing business, you will likely want to promote different products over the year’s 52 weeks.

Having several products makes it easier to plan a month’s worth of content at a time. If you have new products coming out, you can dedicate one week of the month to promoting them.

If you own a beauty salon, you could also plan your content a month ahead. You could even do seasonal content, which means planning three months of content at one time.

For example, you could promote beauty treatments that work well during the different seasons. You could also focus on hair colors and complementary colors that pop during specific seasons.

Depending on what you want to promote, you should be able to work at least a month or two ahead.

2. Use a Content Calendar

A content calendar will help you keep track of your content. It will also allow you to organize each month’s content. You can make notes on your calendar regarding images, videos, and captions you want to use for each month’s campaign.

There are several high-level factors that you need to consider when creating a content calendar. First of all, you must establish what the overarching goal is for each month’s campaign.

Do you want to make more sales, or do you want to grow your Instagram following? Do you want to improve your brand presence, or do you want to introduce new services?

Knowing the answers to these questions will help you tailor your content according to your goals.

Also, before you start compiling your monthly or quarterly content, you must know who you are creating content for. If you understand your audience’s requirements, creating content becomes much less challenging.

3. Take the Time to Explore Good Content Ideas

Good ideas don’t fall from the sky. You are going to have to do some serious brainstorming if you want to create memorable batch content.

If you don’t have inspiration or reason behind your content creation process, your posts might be dull or repetitive. If you’re at a loss for ideas, try looking at what your competitors do on Instagram.

Or do some research into your niche and see what is trending on the platform. Often, this will be enough for you to get a few ideas together for your content campaign.

Brainstorm your ideas properly before you start creating content. You don’t want to create months’ worth of posts just to discover halfway through that they don’t align with your brand or that they don’t interest your audience.

It may be worth testing a few ideas before creating a batch of posts about a specific topic or product.

4. Use a Template to Increase Brand Recognition

Creating videos and graphics for Instagram is time-consuming. Consider setting up a template for static and video posts. This will make it easier to create content in batches, and it will help increase brand recognition.

Moreover, you can switch up your template colors according to seasons and holidays. For example, you can choose rustic colors for fall and Halloween and soft pastels for Easter.

Your templates’ structure won’t change, meaning people will recognize your content straight away, despite the color changes.

Generally speaking, your content templates should include a color palette, fonts, and pre-loaded captions in your brand voice.

5. Find a Scheduling Tool That is Easy to Work With

When you’ve settled on how many months of content you want to create in one go, find a scheduling tool to help you post it.

Using a scheduling tool will allow you to post your content on specific days of the week. This means you can schedule special content for holidays and at the beginning of each season.

The best thing about a scheduling tool is that you can focus on growing your business while your content works for you on Instagram.

6. Reuse Your Old Content

Don’t panic when you start running out of content ideas after a while. Instead, look through the old content posted to your feed. You can reuse these and fit them into your new content calendar.

For instance, you can turn long-form content like blogs into a video series. Or you could take old infographics and use the information on them to create reels.

You can even repurpose old static Instagram posts. Replace the picture and update the caption, and you’re good to go.

Reusing old content can help you create even more batch content for your Instagram campaigns. Eventually, your new content will become old, and you can reuse that too.

Batching Your Content Means Instagram Success

Using these content batching strategies, you can claw back some of your precious time to grow your business.

Content batching will help you stock up on content, so you never run out.

Consistency with your Instagram content will allow you to maintain an online presence and build a loyal community around your brand.