How To Use Interactive Stickers On Instagram

Instagram helps connect people from different parts of the world. The app starts conversations between brands and consumers.

So, if you own a brand that you want people to know about, the best way to introduce it is to make a big splash on Instagram.

Instagram promotes visual content, and it is where you will find an audience that loves your niche.

Not only that, but it is also the place where you can introduce your range of products and services and create a strong bond with your audience.

With Instagram’s features, especially interactive stickers, you can easily connect with your followers. If you haven’t used stickers before, you’re missing out on a massive engagement boost.

Give these stickers a try by following these steps:

Understanding Interactive Stickers

Interactive stickers, when used in reels and Instagram stories, allow you to interact directly with your followers. Those who view your posts can tap on a sticker to start talking.

Instagram offers a wide range of interactive stickers for different purposes.

For instance, to educate your audience about a new product, you could use a quiz sticker. Quiz stickers also work incredibly well for travel brands who want to highlight bucket-list destinations.

If you run an NGO or charity organization, you can use a donation sticker to raise funds. Donation stickers help increase brand awareness and create a convenient link to pages where people can make donations.

No matter your specific Instagram requirements or goals, there is probably a sticker for that.

The Technical Part of Using Interactive Stickers

You can add a sticker to your Instagram story by selecting the “+” icon and then choosing “Story” from the scroll menu. Choose your story format, and then select the square icon to find stickers.

You can select your sticker from the sub-menu. You can also add more than one sticker to your Instagram story.

When you’ve chosen your stickers, you can resize them and position them where they will be most visible.

Interactive Sticker Types

There are several different types of stickers to choose from, which cover most niches and services:

Gift Cards and Food Delivery Stickers

Instagram announced a new range of stickers, including gift cards and food delivery stickers. These stickers allow people to buy gift cards with a single tap or get food delivered from a nearby restaurant or takeout place.

It is also excellent for brands because it adds another layer of convenience for customers.

If you run a food business, you can amplify your presence on Instagram by using a food delivery sticker that allows customers to buy meals.

These stickers also allow orders to be placed through delivery hubs if you don’t have an in-house delivery service.

Question Stickers

If you want your followers to ask questions about your products or brand, or if you want to increase your Instagram engagement in general, you can do that using a question sticker.

These stickers make it easy for people to ask questions because they can simply tap on the sticker and type their questions.

You can use these questions to create an answer video or reach out to each follower personally.

Questions encouraged by a question sticker are great for content creation because they will stir ideas on what your followers most want to see from your brand.

Another excellent upside to using content stickers is that it can increase your revenue.

When people feel heard and valued, they are far more likely to spend money on a particular brand.

Mention Stickers

If you want to incorporate user-generated content on your feed or collaborate with influencers, use mention stickers.

This will allow you to shout out your followers’ or influencers’ accounts whenever you share their content.

Mention stickers are great for building a strong community on Instagram. It will help show your followers and collaborators how much you appreciate working together.

Mention stickers also increase the likelihood of people sharing your posts, which gives you a chance to go viral on Instagram.

Challenge Stickers

If you think challenges are only for TikTok, think again. You can use Instagram’s challenge sticker to create unique Instagram challenges and tag others into your story.

Those you tag will receive a notification, and they can then share the challenge with their followers. Or they can tap the sticker to take part in your challenge.

Instagram challenges are a fun way for people to get to know your brand and engage with you.

At the same time, as people share your challenge on the platform, it will instantly increase your brand visibility.

Music Stickers

Music stickers are a lot of fun and provide an easy way to add music to your Instagram posts. Most people love music, so you can use this sticker to connect with your followers.

You can use a music sticker to share a new or underrated song. You can use it to add trending sounds to your posts. You can even add a background track to a static photo.

Music stickers help bring your content to life, which is what you want to beat the competition.

Shopping Stickers

Shopping stickers are popular on Instagram. They essentially double as shopping buttons and make it easy for people to buy the products and services they want.

When you use a shopping sticker for your product posts, you can customize it to suit your content.

Shopping stickers are well known for driving sales on Instagram, so if you have an e-commerce business, you should use them.

These stickers will help you promote your business without being too ‘in your face’ and encourage your audience to learn more about what your brand offers.

Interactive Instagram Stickers Are More Than Just a Pretty Feature

Interactive stickers will help make your content more interesting and get people talking about your brand.

Using polls and quiz stickers will allow you to discover what your audience thinks of your content and encourage direct feedback. Using different stickers can drive Instagram traffic and conversions, too.

So, start linking those pretty stickers to your content today and see the difference in your engagement rate almost instantly.