Blog

Launching your brand or business comes with a lot of decisions to make. One of the most important is deciding what kind of Instagram account you’ll have. Instagram currently offers...

Not long ago, brands focused on providing great browsing experiences for followers on Instagram. Now, as many as 44 percent of Instagram users are shopping on the platform each week....

For starters, getting your brand before Instagram’s big numbers only means one thing: brand recognition and business patronage. It’s one thing to have an Instagram business page, it’s another thing...

Instagram is one platform that has created an avenue for networking; it will be a delight for business owners to take advantage of this for brand growth. Averagely, about 700,000...

Instagram’s vanish mode is a feature that lets messages disappear after both the reader and sender leave the chat. Instagram introduced this feature in 2020, and it works on all...

Social media, especially platforms like Instagram, is about connecting with other people. Whether you want to connect with a target audience or family, the purpose of Instagram is to socialize...

In business, having returning clients or customers is key. You know you were able to satisfy them well enough to come back for more. Loads of businesses thrive off referrals...

You might’ve noticed that some of your favorite Instagram influencers are now including the "paid partnership" tag on sponsored posts. This tag is deployed to increase transparency and make it...

First, monitoring and measuring help optimize your marketing campaign. By tracking your performance, you can tell if you're getting the needed results from your strategy and what needs to be...

Content is the key to a successful Instagram campaign but constantly creating original content can get tiring. Once you run out of what to create, your Instagram campaign will experience...

The Gram is one of the top platforms for marketing digitally, and for good reason. Over the years, Instagram users have experienced changes in the app’s features. The company went...

As Instagram continues to become one of the best online marketplaces, the more important it becomes for every business to have an active account. With 500+ million users daily, there’s...

The success of Instagram marketing depends on the number of followers of the specific account. These followers influence how many sales you record and indicate the reach your brand has....

There are several ways to grow your base on Instagram, and many of them have very little to do with the actual product. Some of the most effective techniques for...

You may have heard it before and dismissed the idea, but going Live on Instagram is a proven way to drive engagement and grow your base. Some people continue to...

Currently, Instagram has three different types of accounts you can use. If you’re building your business, you might think that a Business account is the right choice, but it’s not...

It was easy to spot bad photographers back in what might as well be the Stone Age of photography. They were the ones who developed their photos only to find...

You’ve likely seen Instagram Stories and probably even used this feature on your personal account. Many people focus more on the tiled images or the short Reels and think that...

Instagram remains one of the top social media platforms in 2023. Its popularity continues to increase, with more people signing up every day. In the unlikely event that you’re new...

Instagram got off to an understated start in 2010. Created by Kevin Systrom and Mike Krieger and launched as a free mobile app for iOS, Instagram was a simple photo-sharing...