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If you’re tempted to use your social media accounts for professional or commercial purposes, there are considerations you need to be aware of. We break down the pros and cons...

Creating an effective SMM strategy requires careful considerations, execution plans, and management of your content on social media platforms. This master plan guides your actions and allows you to see...

Social media has become an integral part of public relations, owing to discussions and perceptions that they’re in fact the same thing and that one cannot exist well without the...

Businesses need to think carefully about how their clients are introduced to their products. The information gleaned will be useful for developing the company's branding strategy, gaining more influence in...

Crafting creative content can be difficult and upsetting most of the time, but you shouldn't give up. It is frustrating when your mind seems to not come up with any...

The effective way to reach potential customers now is by pursuing inbound marketing, which is more than just a buzzword. It has proven to be the best or one of...

Did you know that lots of brands and content creators use third-party tools to schedule posts on Instagram? They upload the posts, choose the date and time, and the app...

TikTok set the world on fire with its short form, engaging video content. The app became so popular that Instagram decided to counter with a new feature of its own....

Instagram and Facebook launched Reels in 2020 and 2021. It's similar to TikTok, where you can upload seconds worth of video content. This is a feature that allows creators to...

You want to attract and maintain a loyal customer base, and that starts with branding. With branding, you’ll create a cohesive online presence that people associate with your business. This...

Now that consumers have even more power on social media, engaged and loyal customers are of the utmost importance to companies. This means that customer relations should be exemplary in...

Engagement is the key to running a successful Instagram marketing campaign. If you achieve a high level of engagement, you’ll stand on the social network’s radar, meaning your posts will...

How social media got so wide and wild is a question we must live to ask another day. However, using the best strategies to be productive in social media is...

Are you new to the world of marketing on Instagram and don’t know how to get started? Once you go over the basics, you can dive in and start marketing...

Keeping an eye on your analytics is key to mastering Instagram. While the app provides some basic analytics, you can learn more about your audience and performance with third-party apps....

If your brand is not resonating with specific audiences, you could be doing a disservice to your company and future revenue. You may need to explore better branding techniques or...

Facebook and Instagram ads have several different factors to consider, such as click-through rates, ad engagement rates, and the competition. You can't just focus on a higher click-through rate -...

Digital marketing is a complicated exercise that can be difficult to put into practice. This is because it involves improving your business by using one or more types of electronic...

The COVID-19 pandemic caused a lot of businesses and individuals to worry and panic, but this opened an opportunity for others to take advantage of. Social media is powerful enough...

User-generated content (UGC) is content created by users of an online platform. It is in the form of pictures, videos, texts, brand reviews, etc.Thanks to the increased presence of customers...