Chris Messina is widely recognized as the inventor of the hashtag. He introduced the Twitterverse to hashtags in 2007, when he asked people how they felt about using pound signs...

Social media is considered a double-edged sword in our society these days. Because it possesses qualities of both a blessing and a curse.  Because it provides opportunities for productivity and...

Personal branding is an old but incredibly relevant subject. It has acquired a lot of traction over the years, especially now in the age of digital and online marketing.  Personal...

Are you wondering what Instagram will look like in the future?  With the roller coaster of events that took place in 2020, people increasingly turned to social media platforms as...

Interested in becoming a social media influencer? Although it may sound like such an easy career to dabble in, being an effective and successful social media influencer takes a lot...

Before social media came, keeping long-distance relationships was nearly impossible, communication was more difficult, and advertising was not as effective and innovative as it is today. Social media did not...

In the summer of August 2020, Instagram Reels were rolled out on the platform. And obviously, this introduction was the response of Mark Zuckerberg to the fast-rising video app TikTok....

When was the last time you went live on Instagram? If you haven't been religious with the Live feature, perhaps this is the right time to be. This could be...

Instagram Shopping, commonly known as Insta Shopping, is one of the latest features that the photo-sharing giant has added. IG Shopping is like a social storefront to empower e-commerce brands...

Just as Instagram users keep increasing every time, the competition for marketers also keeps growing astronomically. Are you a brand or creator with an Instagram business account? If yes, you...

Since its launch 11 years ago, Instagram has constantly rolled out features to help users make the best out of their pages. One of such additions is the Instagram story...

Don't know what Content Repurposing is? Many Instagram marketers have probably heard of repurposing content. But what does it mean to repurpose content, and how can it help with your...

We're all aware that hashtags started on Twitter for grouping posts on related topics. This feature soon found its way into other social media platforms like Instagram, and it just...

Instagram began as a photo-sharing platform but has transformed into a commercial network today. Many people wish to have comfortable lives with good money to sustain them. The problem only...

Starting a business is one thing; finding a target audience for that business is another. That’s why we had to add some important points to our article Want to Market...

There's no denying the growing influence social networking platforms have on brands as an essential marketing tool. With over 1 billion users and a high growth rate, one doesn't have...

As a brand owner using Instagram marketing, you need to understand that creating promos and contests for your followers is an effective way of driving in more customer engagement. People...

Instagram features can make the user experience much easier for any user of the app. For business owners, these features come as factors that support your various business objectives.  Instagram,...

No business owner wants to give their followers a reason to hit that unfollow button. Waking up to see that you’ve lost followers can be really disappointing, especially when you're...

When it comes to running a successful business, you have to ensure that everything you do is as perfect as humanly possible. This means you have to pay attention to...