Instagram Reels Trends: Try Them!

TikTok set the world on fire with its short form, engaging video content. The app became so popular that Instagram decided to counter with a new feature of its own. It’s called Reels, and it’s similar to TikTok. You can create short-form videos to upload on Reels, and just like TikTok, staying on top of the trends is critical. Check out some of the hottest trends on Reels and find out how to go viral on Instagram.

Re-introduce Yourself

One of the hottest trends thus far is set to Jay-Z’s “Public Service Announcement (Interlude)” audio clip. Influencers and brands have jumped on this trend to re-introduce themselves to their followers and fans while letting others know what they have to offer.

You can add text to the Reel with all the important information about yourself or your brand. Oh, and make sure you make it as fun as possible. Some people dance, lip-sync with the music, and add other fun elements to these videos. You can get as wild and crazy as you want when creating Reels. In fact, the more outside-of-the-box you get with this trend, the more likely you are to have a viral sensation on your hands.

Fall in Love, Reels Style

Love is also in the air on Reels, but not in the way you might think. Right now, brands and influencers are creating Reels to the song “This Is What Falling in Love Feels Like” by JVKE. You can jump on this trend by creating a video about your favorite things. You can record a video about anything you love, from one of your products to a favorite employee. Spread the love by adding one of these Reels to your account.

Showcase a Year-in-review

Are you still writing “2022” instead of “2023” when adding the date to documents? The previous year is still fresh, which is why it’s a great time to jump on the “Months of the Year” trend on Reels. The trend is set to the song “Months of the Year” by Kiboomers and gives you the chance to catch everyone up on what happened the previous year. You can create a montage to go with the lyrics and add some text so everyone can follow along. This is a fun way to recap the previous year while getting people excited about what’s to come.

Show Off a Big Reveal

There’s even a trend based on 20th Century Fox’s intro. Creators use the intro music as a way to build excitement before creating a reveal. This is a unique way to unveil a new product or service or hype an event. And don’t be afraid to put your spin on things if you follow this trend, just like Lee Satori-Crochet (@coco-crochet.lee) did with this entertaining Reel.

Slow Down and Showcase Something Special

If you have something special to share with the world, you’ll love the Take it Slow trend that’s been popping up on Reels lately. It’s set to Max Riser’s instrumental track, “Ladyfingers,” which provides the perfect background music for introducing your audience to something special, such as your favorite recipe or morning routine. Think about what you’d like to show your followers and then take part in this trend.

Tips for Creating Trending Reels

Now that you have a better idea of what’s hot on Instagram Reels, it’s time to dig a bit deeper and look at what you can do to deliver exciting, engaging content to your followers. Let’s go over a few tips that will help you stand out from the crowd.

• Stay on Top of Emerging Trends

  First, it’s important to understand the trends that take off quickly on Instagram Reels, so you need to stay on top of them. Fortunately, this is easy to do when using the app. Go to the “Reels Explorer” page and navigate to the “Audio” section. Click on “Trending” to see the hottest songs and instrumentals. You can also view the Reels that are currently using that audio. Then you’ll know what’s hot right now so you can take part in the newest trends.

• Put Your Twist on Trends

  Even though you’re going to follow trends, you can’t create cookie-cutter content if you want to succeed on Instagram. Thus, it’s important to put your spin on each piece of content you upload to Reels.

  If you’re not sure how to do this, spend some time watching Reels from other creators. Choose a trend and watch a handful of videos to see how each video is unique while following the trend’s basic format.

• Add Closed Captions to Your Videos

  People should be able to enjoy your Reels with and without sound, so add closed captions to them. Then people can watch them at work, traveling on public transportation, and even in the library without worrying about disturbing people. Also, your videos will be accessible to people with hearing challenges when you add closed captions so that no one will be left out of the fun.

• Repurpose TikTok Videos With Care

  Sometimes, trends overlap on Reels and TikTok, and you probably don’t want to create separate videos for both. While you can repurpose your content, you need to remove the TikTok watermark first.

  Instagram doesn’t give the same priority or reach to watermarked videos, so your video will be dead on arrival if it has a watermark. Thus, use a tool to scrub it clean before uploading your video. Then Instagram will give it the same property as other original content.

Jump on the Trends Today

Spend some time looking for trends you’d like to join. Then create engaging Reels to expand your reach and help you meet your goals. With the extra boost you get from trends, you can grow your following quickly. This is especially true when you combine this strategy with buying real Instagram likes. That will add additional engagement to your account, so Instagram will be more likely to show your posts and videos to the masses.