You Might Need VoIP In Your Social Media Marketing StrategyPublished on 12th of September 2023
How social media got so wide and wild is a question we must live to ask another day. However, using the best strategies to be productive in social media is what's more paramount for you the business marketer.
In this article, we'll look at the strategy of using VoIP for your social media marketing.
The rapid rise of VoIP
VoIP technology is not a new concept - it has been around for a long time. The recent surge in social media and the massive amount of content circulating the internet has made it an increasingly popular form of communication.
This IP telephony is a network protocol for voice communications and multimedia sessions. It can be used to send voice, video, and data over the Internet.
There are more tasks to do than the predetermined 24 hours we have, so the pressure of doing more is why technology has become our best friend. Using VoIP offers you the convenience of saving time, cost, and energy.
The global pandemic has had a substantial effect on our lives, to the point where many aspects of work are now completed remotely. This increase in communication has led to a surge in business because it is now easier for companies to reach more people.
By using this strategy, communicating and sharing information is faster, reliable, stress-free, and cost-effective. So if you're looking to slim down your business workload, this system will be perfect for you.
We're living in a fast-paced world where everyone is trying to do more than they were initially capable of, so you should cut down on some activities where necessary.
Let's explore why it's important to switch over to this strategy for your marketing:
VoIP saves time
The decline of newspaper sales in recent times shows that people prefer to get the news digitally than the old-fashioned way.
Though we still have newspapers today, I can't say for sure if, in ten years, they will still be in circulation like now.
Older generations are the most likely to read these newspapers; you rarely find millennials with them.
Marketing is all about communicating with customers. Voice Over Internet Protocol enables you to reach your potential customers quickly and more often in the most cost-effective manner.
Social media is very popular with Gen-Z and millennials, making it an integral part of their lives—and even the seniors have social handles. By utilizing it, you can reach out to your target audience with ease because they are all on social media.
VoIP will help you better communicate with your clients, which can lead to faster results. So if you want quicker outcomes, talk to a VoIP provider about getting this technology in the workplace.
E.g., look at Facebook's user experience optimization tool that allows your customers to press the big Call button and call you straight away instead of typing out your phone number. It's a lot quicker and easier to push a button from your page rather than calling a number externally.
VoIP is cost-effective
VoIP is a lot cheaper than the usual methods of communication. Although it isn't a complete free-of-charge solution, it's much cheaper and affordable, making it a popular option to go for.
Check this out. If you haven't tried it before, try to make an audio call using WhatsApp and also with your cell phone provider. You'll find that it only costs about 1MB if you do it through WhatsApp, but that lasts for five minutes.
Now, consider the cost of using your service provider for data and voice, and you'll see that you can communicate up to fifty minutes (or even more) using IP telephony.
Every business wants to save as much as they can and VoIP does this for you. You don't need a big marketing budget as your VoIP bill is enough to open the door of sales.
VoIP helps connect better with clients
Communication feels more genuine and natural with voice. For example, have you ever texted someone and later called them? Turns out it's because you feel like they would be a lot easier and more natural to talk to over the phone than through text.
This applies to marketing strategies too. VoIP can help you engage better with your audience and provide you with more feedback/input than texts and comments.
VoIP technology has become increasingly popular because it offers an easy way to talk to your customers. You can provide all the necessary information about your product or service and your customers can ask relevant questions.
As you can see, VoIP is important for your marketing needs. It helps you connect with your customers and make them feel more involved in the business.
A key thing to note is that it's not just a telecom service. It's a total package because you'll never connect with your clients meaningfully if you don't use the right channels to communicate with them.
Besides implementing VoIP, you need to go Live more often on Instagram this year.
VoIP is pliable
Social media is a big part of our lives and your message can sometimes get lost in the noise. But with VoIP, you get instant exposure on social channels with no effort! This is because your message doesn't restrict users from doing other activities, so they're patient to get your message since they're in no hurry.
Phone calls are a thing of the past. With VoIP, you can talk to anyone from anywhere for much cheaper and with fewer time restraints. The good thing about this is that you're able to get a full perspective of their words; calling offline is often done in haste to minimize cost and it's time-restricted to locals.
VoIP boosts prestige
Consumers are more likely to turn to a business that they can contact via voice and not just text.
Social media has also become a business area, and it's important not to be anonymous when you use it. After all, it is where your target audience is spending most of their time.
By communicating with your customers via social call, you can build more prestige for your company and save time. Usually, most companies employ customer support links and hire managers for this purpose.
VoIP is a very popular mode of communication these days and a great way to stay in touch with your clients. They might think of you as unreliable if you're only ever available via text.
The best way to know someone is by talking to them. VoIP is an effective way of initiating a conversation, letting your audience see what type of person you are.
VoIP can help customers visualize what type of person you are in your business, by giving the customer a sign of who you might be and building up your prestige. It allows instant connections and can boost initial affordability.
Amazon is a respectable company today, and it's not just because they have a physical store. You can actually speak to someone in their customer service department about anything, even if you're far away on the other side of the world.
IP telephony will help you improve your prestige and better deal with your customers.
After reading this piece, you shouldn't need more convincing to start using Voice Over Internet Protocol for your social media marketing strategies.
You can always start something even when you feel like it's too late, and one way to grow your business is to invest more in your marketing and improve it.
Utilize this marketing strategy today and watch your business boom.