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The holidays are here, which heralds the busy season for businesses. If you've promoted your brand on Instagram throughout the year, now is the time to double your effort. It...

Instagram has come a long way. It's not just a platform for sharing pretty pictures anymore. Through the years, it has developed various tools that let users with shared passions...

Instagram's Reels feature is very popular and many people find it an easy way to create, edit, and post short videos. Others, however, are still experiencing difficulties with how to...

Instagram's Remix feature has a close resemblance to TikTok's Duets. But thanks to recent updates, the Remix tool holds many more creative possibilities that set it apart from its competitor....

You likely spend a lot of time curating your Instagram feed, ensuring that each photo and video fits into your account’s overall theme. While that’s important most of the time,...

With Thanksgiving just around the corner, it’s time to focus your marketing efforts on the biggest shopping holiday of the year: Black Friday. Black Friday happens the Friday after Thanksgiving...

Instagram has been hard at work creating tons of new features for users lately. The new options have been coming so quickly that you can miss them if you blink....

Creating an effective SMM strategy requires careful considerations, execution plans, and management of your content on social media platforms. This master plan guides your actions and allows you to see...

Social media has become an integral part of public relations, owing to discussions and perceptions that they’re in fact the same thing and that one cannot exist well without the...

The effective way to reach potential customers now is by pursuing inbound marketing, which is more than just a buzzword. It has proven to be the best or one of...

Did you know that lots of brands and content creators use third-party tools to schedule posts on Instagram? They upload the posts, choose the date and time, and the app...

TikTok set the world on fire with its short form, engaging video content. The app became so popular that Instagram decided to counter with a new feature of its own....

Instagram and Facebook launched Reels in 2020 and 2021. It's similar to TikTok, where you can upload seconds worth of video content. This is a feature that allows creators to...

You want to attract and maintain a loyal customer base, and that starts with branding. With branding, you’ll create a cohesive online presence that people associate with your business. This...

Engagement is the key to running a successful Instagram marketing campaign. If you achieve a high level of engagement, you’ll stand on the social network’s radar, meaning your posts will...

Are you new to the world of marketing on Instagram and don’t know how to get started? Once you go over the basics, you can dive in and start marketing...

Keeping an eye on your analytics is key to mastering Instagram. While the app provides some basic analytics, you can learn more about your audience and performance with third-party apps....

Facebook and Instagram ads have several different factors to consider, such as click-through rates, ad engagement rates, and the competition. You can't just focus on a higher click-through rate -...

Digital marketing is a complicated exercise that can be difficult to put into practice. This is because it involves improving your business by using one or more types of electronic...

User-generated content (UGC) is content created by users of an online platform. It is in the form of pictures, videos, texts, brand reviews, etc. Thanks to the increased presence of...