Blog

When Instagram announced its new Reels feature in 2020, users quickly took notice. Reels allow users to create and share video clips that are 15-30 seconds in length. You can...

Influencer marketing can expand your reach and help you build authenticity. Before you jump in, though, you need to make sure you choose the right influencer to represent your brand....

Social media is a network of interaction-based platforms; hence, it's a bit far-fetched to consider Instagram in total isolation. These social media outfits have unique attributes, objectives, and the type...

There’s a popular notion that Instagram is more about how you want others to perceive you and less about who you really are. This throws more attention to how a...

The Explore tab is an essential feature on Instagram; it's an extension of the defunct 'Popular' page. This tab is a tool Instagram employs to create a collage of content...

First, let’s send some thanks to the original creators of Instagram, for creating such a wonderful market space. Seriously, Instagram is a gold mine. There are so many reasons why...

As Gram continues to grow into one of the largest markets online, the need to utilize its tools more efficiently comes to mind.Descriptions, tagging, stories, hashtags, and other elements are...

Instagram has turned into a key player for eCommerce stores. It's no longer about posting selfies but about reaching global leads and getting your eCommerce store presence known. Today we...

If you're looking to put together a branded and cohesive online presence that your fans will love, then your Instagram branding needs to prioritize. Establishing your Instagram brand can better...

We've got some brilliant and effective ways to promote your YouTube channel on Instagram to boost your views and increase the ROI of your YouTube strategy. With over 1 billion...

Instagram was once about personal photos, memes, and aesthetics. Now, though, Instagram is a visual wonderland for brands and businesses to flourish. Social media marketers, influencers, and business owners use...

This conventional photo-sharing platform Instagram has grown from just being a social media. It has moved from being a platform for mere interaction to an active platform for businesses. Brands...

You might be juggling a lot of things at the same time—trying to close deals for your business or brand, making sales, and meeting up with clients for a thing...

B2B is a structure of business operations where the focus is on marketing products and services to other businesses. This is different from marketing that is centered on consumers. In...

Whether you are having an Instagram account for yourself, your brand, or your business it is pertinent to have a beautiful and unique account. There is always a need to...

Social media are interactive, digitally-mediated technologies. They facilitate the creation and sharing/exchange of information, ideas, career, and interests. They even cover other forms of expression such as virtual communities and...

As a brand or business that depends on its number of followers, keeping your followers engaged is crucial to your success and growth.That is why you must post a variety...

The world today, as we all know it, has truly gone digital, and promoting or building your brand is a mile easier. Most brands and businesses create websites that showcase...

There’s never a bad time to run an Instagram audit. Have your Instagram conversion and engagement rates been dwindling? Are your marketing campaigns falling flat no matter what strategies you...

Most brands are using social media channels like Instagram to encourage customers to not only discover new products but to buy them also. Studies show that over 75% of businesses...