How to Monitor the Performance of Your Instagram Marketing Campaign

How to Monitor the Performance of Your Instagram Marketing Campaign

Published on 3rd of May 2024

First, monitoring and measuring help optimize your marketing campaign. By tracking your performance, you can tell if you're getting the needed results from your strategy and what needs to be done to fix any issues.

So, measuring helps you know what is working and what isn't. This allows you to constantly improve and run an effective campaign.

Types of social media measurement

  • 1. Ongoing analytics

    Here, you're monitoring activity over time. It helps keep you up with the general conversations and opinions surrounding your business.

  • 2. Campaign or event metrics

    This has a clear beginning and ending, helping you understand the impact of each marketing campaign based on the goal you set before its start.

10 important metrics to measure the success of any IG marketing strategy

Using both ongoing and campaign measurements is essential to move your Instagram marketing forward.

There are several metrics to check when trying to determine the success of your campaign. But the first step in knowing what metric to analyze is to determine your goals.

So, spend some time defining what you're trying to accomplish for your brand. Think about your objectives and make a list in order of importance.

Decide what audience you want to reach out to and what you want them to do with the content you put out.

Are you trying to make them click, reply, share, read, purchase, or engage? Are you directing them to your product page or another landing page?

Once you decide on the goals, it's time to match them to the metrics. Here are some suggestions:

  • To measure awareness, you can track content reach and exposure
  • To measure engagement, track likes, shares, saves, reposts, replies, and comments
  • To measure website traffic, track your URL clicks and shares

Accurately defining all these (and more) would determine what metrics to analyze and how to interpret your analysis. All in all, below are 10 easy ways to determine the performance of your Instagram marketing campaign.


    AKA, the easiest and most common way to measure engagement. A lot of likes show that your followers enjoy your content and care enough to interact with it.


    This is a key performance indicator for the Gram as your follower count determines the reach you get.

    The quality of your followers affects your outcomes because they can become customers or even patrons.

    Since only human followers can interact with your marketing materials, the more real followers you have, the more sales you’ll record.

    You can see why bots and fake followers won’t help you in the long run.


    Usually, comments have more value than likes. They require more effort to give, and the analysis can tell you how engaging your posts are. There are three types of comments: positive, negative, and neutral.

    Positive comments are mostly personal, related to the topic, encouraging, and even interactive. Neutral comments are usually related to a question that helps the individual get more information.

    Negative comments criticize the product and/or company. If the comment isn't a genuine concern or requests for a service change, do well to delete it.

  • 4. Mentions and reposts

    This mostly occurs when you're running a contest that requires your followers to repost or mention you in their captions.

    You can check how many times you get mentioned or reposted. It’s perfect for measuring user engagement and brand influence.

  • 5. Hashtags

    Relevant hashtags increase your content's visibility, bringing the right audience your way. They function like Google keywords.

    By monitoring your #tag performance, you can tell which ones have brought the most results and those with less of an effect.

    You can have specific hashtags for your brand and each campaign. You can then track them to see how well they're being disseminated.

  • 6. Engagement

    Engagement shows how well your followers enjoy your content. The rate is determined by dividing the total engagement by the number of followers and then multiplying by 100.

    Engagement combines likes, comments, hashtags, saves, shares, and reposts. This pointer can also be calculated over a specific period using…

    • Likes per post = (No of likes / no of posts) * 100
    • Comments per post = No of comments / no of posts
    • Branded hashtags = No of hashtags / unit time (for a month or week) * 100
    • Percentage of reposts per post = No of reposts / no of posts * 100
  • 7. Follower growth rate

    This one confirms that your strategy is working just fine, and we measure it over time.

    When calculating, you need to take into context random spikes or drops in your follower count. This shows you what exactly you're doing that resulted in those changes.

    You can also measure your growth rate by calculating the monthly average of likes and comments per post.

  • 8. Reach

    This tells you the number of people seeing your content. Mind you, reach and impressions don't mean the same thing.

    Instagram reach shows the actual number of views your content received, while impressions mean that though your content was seen, it may not have resulted in any clicks or another form of engagement.

    Monitoring your reach lets you know if people are seeing and engaging with your content.

  • 9. URL clicks or referral traffic

    This is another good way to measure your Instagram marketing performance.

    The app allows you to include a link in your bio, which usually leads your followers to your website, blog, online store, or another landing page.

    You analyze this metric by checking the number of clicks. An easy way to do this is to create a customized link and add a tracking mechanism.

    You can then monitor and evaluate how effective your IG campaign is in getting people to click the link.

  • 10. Instagram Stories

    Tracking stories tells you if your content is popular and engaging. The use of stories is widespread; it's an important component of Instagram marketing strategies.

    The metrics to monitor your stories are story replies, story exits, impressions, and stop taps (back and forward).


Monitoring and tracking the results of your campaign is important if you want to grow your Instagram presence and get engaged followers.

Now you know which metrics are important and how to evaluate them, so use these indicators to discover what’s working and what isn't.

Make the appropriate changes and you would see an increase in your Instagram marketing performance.

Article by Blastup

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