5 Ways to Improve Your Social Media Branding and Boost Sales
It's amazing you recognize social media as an essential marketing tool. That's probably why you're researching ways to improve and achieve more.
One of the best pieces of advice you'll ever receive is if you'll do something, it's better to do it right or not at all.
There’s no point in integrating social media marketing into your marketing process unless you have a designed plan to produce results.
If you're not getting the desired results with social media marketing, it may be time to explore other approaches. The one thing you have to note is your brand and the market it targets.
Branding is all about telling your brand's stories in a captivating way to bridge the gap between being unknown to your dream customers and reaching them.
While marketing can be all about sales, that is only one of the "slices" of social media. Social marketing involves being social to your audience, just like you would have been with your next-door neighbor back when you were a kid.
To help you adapt your marketing, we'll be teaching you some quick tips to increase the power of your social media branding and sales.
1. Brand Image
A brand's image differentiates it from other brands in the same industry, sector, or niche. This makes customers notice and relate to you - your branding informs them of what to expect when they buy from you.
Your brand name, brandable hashtag, and visual identity (including logo) are a few elements that symbolize who you are, what you do, and how best you can be remembered by your buyers. Understanding these is key for enduring success in your industry.
The name of your brand matters a whole lot.
When choosing a brand name, ensure it’s consistent across your marketing channels. Your social media branding is not a standalone identity, so providing consistency—and ideally, identicality—with your other branding methods is a must.
E.g., if you check across all social media channels for popular brands like Coca-Cola or Unilever, you’ll see they keep it all SIMPLE and UNIFORM. By doing this, they can create consistency across all channels.
How do you keep your brand name consistent? One way to achieve this is to do your research to check for the availability of names on all channels, be it the website domain or social media handles.
You can also try Namify. It can help you find the perfect one. This tool will give you name ideas based on availability so you can tailor your brand name for major platforms, including Facebook, Instagram, and Twitter.
Your logo is a virtual representation of your brand.
Having a strong visual identity is vital to stay memorable. Plus, making different logo versions in different sizes for various social media sites is a good idea.
When it comes to visualizing your marketing, consistency with font and color is vital. It enhances brand recognition across channels, making your customer experience seamless.
Hashtags are another great way to promote your products and services. This option is customizable, and you can add it however you like (e.g., #myBrand).
However, if your goal is to popularize a branded hashtag (e.g., #uniqueStyle), it might be best to start with related hashtags to attract likes and followers.
2. Social Media Optimization
This is the process of managing everything on your social media profiles in a way that maximizes visibility and makes your social media branding goals a reality.
Keeping all of your social media profiles alive and active can be tricky, but it's an integral part of branding yourself. Social media management is an art that takes time and practice to master.
As explained in the last point, you have to keep all your information in order. It's essential to apply this technique to your profile pictures, your about section, links leading to your landing pages, contact information, and your color scheme.
Social media optimization means that a visitor can immediately figure out what you want to offer with a few clicks, with no need to ask for your help.
3. Content Marketing
Content marketing is the art of engaging customers through content that comprises text, images, or videos.
An essential first step in a content marketing strategy is to identify your target audience. An example of a target audience could be whether you're targeting parents, women aged between 20-30 or all computer owners.
A target audience is the type of audience that suits your brand's goals. This crowd relates better to what you do, needs your products or services, and has the power to spend money on them.
You need to know what social media site your target audience is on, so find out where they gather in large numbers. This will provide a considerable advantage for your campaign.
The easiest way for you to locate these kinds of customers is to design a customer persona.
A customer persona is the visual representation of your perfect customer. This provides your business with detailed demographic info, pain points (from which you can offer support), interest, age, occupation, etc.
You can use many great online tools to create a detailed customer persona, like the customer avatars worksheet. Try them today!
Voice & Tone
The next step in your content marketing strategy involves maintaining your voice. It's essential to use the correct tone of voice for your target audience.
A key point to note is that just like the typical human voice, it should remain pretty much the same always - you have to maintain this branding.
Your tone may vary based on the message you want to pass, the emotions you want to trigger, and the action you’re encouraging them to take. Still, you have to tailor your overall voice and tone according to your brand identity and target audience.
A CTA encourages your audience to take action. It might be anything from clicking on a button, signing up for a newsletter, or sharing a post.
The most popular type of CTA is the one that directs the reader to buy a product or service they're learning about in your post.
4. Goals and Metrics
Metrics are just a way to figure out if your goals are being reached or not.
Perhaps you want more brand visibility, customer conversion, or expanding your audience base - you can achieve these through social media. If you’re not meeting your goals, your brand likely needs to work on some elements.
Social media platforms provide analytics tools to measure success rates for specific metrics. Make sure you're evaluating which areas of the brand need more attention.
You can see which posts are performing better than others in terms of engagement. This way, you'll know where to focus your efforts and which areas need improvement—whether it's a particular type of post, a specific topic, or the way you're presenting them.
5. Personalized Landing Page
Social media marketing is becoming more powerful and indispensable to the modern marketer. Why?
Well, SMM is easy. It allows you to target people based on their demographics, which helps you reach the right audience for your business.
When you personalize your website and social media channels, you reduce the chance of visitors getting frustrated. They will only see content that applies to their interests.
Chances are, if you know what they want, you can easily tailor your content to fulfill their needs.