Social Media For Business 101: How to Imprint Your Brand on Instagram

Social Media 101 says you should set staggered marketing goals for your business because it helps create awareness for your brand. Social media marketing best practices also indicate you should use this newly created brand awareness to generate hot leads and improve your conversion rate.

Many business owners choose Instagram for business marketing over other social media applications. Instagram has over 2 billion active users and is the place you will find potential customers looking for what your brand offers.

But how do you imprint your brand on Instagram? If you want your brand to stand out and be instantly recognizable, you should master the following Instagram techniques.

Decide On the Story You Want to Tell

Before you plan a marketing strategy, you should think about the story you want to tell. Before they invest in your brand, people want to know your story. If your target audience can’t connect with your brand, they won’t bother investing their emotions and time to get to know it. They certainly won’t spend money on it.

For example, if you once sold earrings from your garage, it would make for an intriguing backstory for your upmarket jewelry store. You can build a visual brand map on Instagram, pointing out the highs and lows of your journey to success. Not only will you evoke strong emotions in those who visit your page, but you could inspire others to follow their ambition.

Everyone loves stories of triumph. You can share yours using Instagram Stories and Instagram Live, allowing your audience to get to know your brand and join you as you seek new heights of success.

Build Your Strategy Around Your Story

If you’re in the food business and opening a restaurant, share with your audience how your dream became a reality. For instance, post throwback images if you operated a hot dog stand or food cart at the start of your career.

If you are in the health and wellness industry, share images of your first attempts at nail art or hair highlights. The aim is to show how much you care about what you do and how far you have come. Doing this will allow you to narrow your target audience and further develop your content strategy.

If you’ve piqued your audience’s interest, they will stay for regular updates, special announcements, and links to your latest blogs.

Use Instagram’s Features to Highlight Your Story

Instagram is constantly evolving and adapting its features to support this evolution. If you have more than one store or restaurant location, you can add links to all of them in your Instagram bio. These links help users find a store or restaurant closest to them.

You can also schedule your content in the app without using a third-party application. Instagram hasn’t yet rolled out a feature that allows cross-posting, but they may add it soon. However, you will have to get into a reel frame of mind because you will no longer be able to post regular videos. All video posts are reels as of 2023.

Furthermore, you can upload Instagram Stories that are a minute long and include hashtags, links, and mentions.

All these features highlight each Instagram user’s unique story, including yours.

Create a Memorable Brand Style Guide

Telling your story alone won’t keep your business in the minds of your followers. To imprint your brand, you should create an unforgettable style guide that determines the following:

• The personality of your brand

• The tone and brand voice you want to use. (MoonPie and Discovery are great examples of brands that use humor and sass in their campaigns).

• Colors

• Fonts

• Stock images or real-life images

Using your brand’s personality, tone, fonts, and colors consistently makes your products and services stand out. Add to this a concise bio that captures the spirit of your brand, and you are well on your way to conquering Instagram.

Use Evergreen and Trending Topics in Your Content Plan

Whether you relate your brand story or update your followers on new developments, your content must always be high-value and high-quality. You may want to alternate between evergreen and trending topics so that you have something new to say each time you post on Instagram.

In the restaurant industry, evergreen content includes food facts, contests, and innovative food preparation methods. Trending topics may incorporate the most Instagram-worthy coffees or new pizza toppings. Trends are usually short-lived, so relying solely on trends for content is not the best idea.

When planning your content schedule, focus on the most valuable topics. Valuable content creates the most significant impact and will help attract more followers.

Partner with Another Brand To Tell A New Story

You may be focused on user-generated content to create buzz around your brand. While that may provide results, you will not have control over the content linked to your profile.

For this reason, you should consider partnering with brands that complement your own. If both brands have the same audiences and focus on the same niche, your content will provide more value for your users.

Instagram makes collaborations easy with its collaborator option. Once you have found relevant brand partners using a hashtag search, you can use this option to cross-post content to both accounts.

Tailor Your Content For the Instagram Algorithm

The Instagram algorithm not only wants high-value content, but it also insists on consistent content. On average, most brands post once or twice a day, but you can post more depending on the engagement you get.

Your posts should contain captions with keywords and hashtags and be a mix of questions, information, trivia, and polls. When you throw bland content at your audience, they won’t respond. If you allow them to engage with your brand, you will spark conversations.

Conclusion

Instagram is the best platform to connect with followers on an emotional and inspirational level. Successfully imprinting your brand on Instagram means brand visibility for as long as you want. As long as you continue to build an audience that consistently interacts with your posts, your brand will remain a force your competitors must reckon with.