Tips for Creating Engaging Instagram Posts and Drive Traffic

Instagram can be more than just a platform to socialize with friends and family. In fact, there are many people who are happily carving out a fantastic living by being Instagram influences and encouraging other users to buy products.

Using Instagram to socialize is easy, but using it to drive traffic and boost traffic can be tricky. Keep reading to learn more about creating engaging Instagram posts and driving traffic to your sites.

Content that Engages Followers is the Key

Try to focus on connecting with your audience each time you make a post, regardless of whether you’re using a photo, carousel, or reel. You have a chance to connect with them with every post, so keep that in mind with your content.

Some fundamentals to remember are:

• Provide useful tips.

• Trivia is always fun.

• It’s always a good idea to provide product details your audience can use.

A Creative Caption is Important

Once you have your content ready, you need to add a caption that really makes your post stand out. Here are a couple of tips to remember to create a better caption:

• Lead with the most important details.

• Use a consistent tone that is personal.

• Make it concise and to the point.

• Use direct text that is actionable.

Don’t Forget About the Hashtags

Soon your posts will look like you're an Insta pro. But before you can get there, you need to understand a bit about hashtags. Adding tags will help your audience find you and therefore find your products.

Follow these tips to get started using hashtags:

• Use your hashtags, so your audience discovers you.

• Tag others to get them in the conversation.

• Add the business location so people can find you.

• Add tags that make purchasing easier.

Study Other Small Businesses

Once you start with photos and reels, you need to really study what resonates with your followers. Look at the types of content they post and what gets the most engagement from their followers.

Here are a few ways for you to shake up your content and keep followers interested in what you post:

• Product Sampling

  Many popular influencers preview their products and let you know what you can expect from them. You can try this by giving your shoppers an idea of what to expect from a product. Use a neutral background and try recording from another point of view so the product’s details stand out.

• Start Conversations with Your Followers

  Sharing posts that are about products or services is a great way to start a conversation. Do this by tagging the person behind the service or product so they have a chance to contribute as well. You can also get these conversations started by using hashtags, asking your followers to share posts, and encouraging them to tag others. Keep your subjects relevant to popular events and topics and more people will interact with them.

• Bring Your Followers Behind the Scenes

  One of the best ways to get your followers to see where you are coming from is to give them a sneak peek behind the scenes. Here are a few ways for you to incorporate a behind-the-scenes touch to your Instagram page:

  • Show people how to make your product, how it was designed, or the fundamentals of service.

  • Introduce members of your staff that aren’t usually seen.

  • Share what inspired you to make a product.

  • Tell the story of how your business began or share some early photos of your business.

  • Host a live broadcast and encourage viewers to interact with you through comments.

Track Your Analytics

You can create and post all day long, but if you don’t study what works and what doesn’t, you won't get anywhere. Tracking your account’s performance is critical to your social media success. Your channel won’t grow if there is no engagement. This is where analytics come into play.

Instagram has features like ‘insights,’ built to let you see which posts have done well. Here you can find out which among your content stands out and emulate those successful posts.

Plan Your Content

The most popular Instagram influencers don’t just throw their posts out there. If you want to succeed on Instagram, you must plan and schedule your upcoming posts.

Ideally, you should plan posts at least a week in advance but a month is even better. This gives you the best idea of how everything will come together. It will also help make sure you have evergreen posts mixed with timely posts. You want to make sure you post about four or five times a week. There are many scheduling tools to simplify and automate this process.

Diversify Your Instagram Posts

Don’t flood your Instagram page with all the same pictures of food or landscapes. The same angles, subjects, and shots will get boring quickly. The better influencers make sure they have a variety of content and experiment with Stories, Reels, and the latest Instagram features.

Make sure to learn new features as they come out, take tutorial videos, and explore different parts of Instagram. Get creative and don’t stop learning and your followers will benefit from it.

Post High-Quality Content

While it is important that you post regularly, you don't want to post just for the sake of it. You need to make sure your content is of the highest quality. While you don’t need to rush out and spend a bunch on the most expensive gear, you do need to put some thought and time into what you post.

There is a lot of competition on Instagram so you need to invest time and effort in posting quality images. Work on making sure your videos are also top-notch. Study different angles so you have the best images. Research different lighting techniques and what to use to make photos really stand out.

Conclusion

It can be easy to assume that using Instagram for business is a natural process but there is a trick to it. Learning the platform’s features as they come out and staying relevant with high-quality Instagram posts will keep you on the right track to driving traffic.