The Best Content Creators To Follow On InstagramPublished on 16th of January 2024
Instagram content creators are more than just social media users with a creator account. They are hardworking people who dedicate their time to creating content people want to see and read. They provide valuable information about the world’s biggest brands and raise awareness on topical issues. Content creators spark important conversations and encourage engagement and education.
Most large businesses have their own content creator (or multiple content creators) to help them put their best foot forward on Instagram. If you have run a small business or want to show off your skills and knowledge, you don’t have to feel out of the loop. There are hundreds of excellent content creators you can partner with or learn from on Instagram. Here are some of the best content creators you should be following:
Karen X Cheng
Creative director Karen X Cheng has over 500 million views on Instagram. She is a celebrated content creator, according to the glowing articles written about her video clips. She occupies a place in Adweek’s The Creative 100 list and features in Inc. Africa’s 12th annual 30 Under 30 list.
Currently, Cheng is focused on creating clips using AI, VR, and AR, with augmented reality playing a starring role in the Lunar New Year campaign she created for McDonald's. She also goes the extra mile for all the brands she works with while keeping audiences engaged. For instance, she once spent 50 hours creating a playable piano video in Instagram Stories to give her followers something new and exciting to watch and interact with.
Greats is a sneaker brand based in Brooklyn that reached its first million customers with brilliant Instagram content. This brand’s content creators refuse to push the product but focus on providing value. They also jump on trends to keep things fresh. Moreover, they infuse a sneaky sense of humor into their posts, which keeps followers coming back for more.
Content creators have a lot to learn from Greats. The brand’s product photography is on point, and they highlight the superior quality of the sneakers without sounding braggy. And they are a sustainable business that attracts Gen Z audiences.
Kevin Parry is an expert video and stop-motion animator. He uses Instagram Reels as an educational tool to teach his followers how to draw audiences with informational content. He does this while subtly selling his animation skills. He is also a big fan of knowledge sharing and doesn’t hesitate to share insider information with amateur animators.
You will learn incredible video editing and animation skills if you follow Parry on Instagram. For instance, he revealed in a video how he managed to transform himself into a bunch of floating red balloons.
His transformation videos get hundreds of thousands of likes, and if you follow his account, you will likely learn skills that will get you the same.
Manny Khoshbin didn’t let a lack of English language skills stop him from becoming one of the foremost content creators on Instagram. While most of his wealth came from real estate, he also writes books, creates videos, and runs a mentoring program for real estate investors.
Khoshbin has added the words ‘never give up’ next to his name on Instagram, and his posts highlight how he’s living the American Dream. If you’re into the high life and want to know how to make pots full of money, Khoshbin is the content creator to follow.
Brit Morin is the quintessential jack of all trades. She is a venture capitalist, technologist, and entrepreneur. She founded Brit + Co, a digital education company, and Selfmade, which focuses on educating female entrepreneurs. Furthermore, she founded BFF, an open-access community for women and nonbinary people in Web3.
She is the author of Homemakers: A Domestic Handbook for the Digital Generation and writes a business advice column called Dear Brit for Entrepreneur Magazine.
She started as a blogger, eventually turning her website into one of the most recognizable brands in the world, and, by default, a multi-million-dollar business. Her Instagram account is filled with milestone celebrations and inspirational quotes. Follow her, and you’ll feel your mood lift instantly every time a @Brit post pops up on your feed.
A brilliant content creator and photographer, Olivier Wong has captured the attention of huge brands in the fashion, technology, and travel industries. As such, he’s already collaborated with Apple, Club Med, and L’Oréal Paris.
It is easy to see why these brands want to associate themselves with Wong. He has a knack for capturing landscapes and cityscapes from a unique perspective. He makes you see Japan’s cherry blossom trees in an entirely new light and throws a colorful spotlight on some of the world’s most gorgeous landmarks. Wong’s photo of the Eiffel Tower in the snow will instantly have you wishing for Christmas.
If you’re looking for a content creator to inspire you to live out your creativity, you can't go wrong by following Wong’s profile.
Hermon and Heroda
Identical twins Hermon and Heroda also share a hearing disability. This experience has inspired them to create Instagram content that raises awareness about black women in the deaf community. They also have a highly successful blog called Being Her, where they share their insights into diversity, beauty, lifestyle, fashion, and travel.
They show their business chops by linking their blog to shoppable Instagram posts. Doing this allows them to merge their Instagram profile with their business in a seamless fashion. Their Instagram account also shows how brands can use the platform to get their products in front of the right people. Hermon and Heroda are both wordsmiths, too, as proven by their covers and captions.
As is made clear by the success of these content creators, Instagram is no longer just a platform for sharing snapshots. Instead, it is a place where content creators can elevate stories, reels, videos, and carousels to another level. It is also the place where businesses can find content creation partners to boost their brands to never-before-seen success.