Why Aren’t You Getting More Likes on Instagram?
Does it seem like no matter how great your posts are, you can’t get any likes? Sure, maybe you get a few likes, but you lag behind other accounts in your niche. You’re getting frustrated and have even considered giving up.
Instead of giving up, go over some reasons why you aren’t getting more likes on Instagram. Once you know why you aren’t getting likes, you can incorporate some strategies to fix the problem. Then, it won’t be long before you are swimming in likes.
You Need to Work on Your Hashtag Game
Instagram users search for hashtags when looking for accounts in their area of interest. If you aren’t getting many likes, you might be using the wrong hashtags. Far too many users choose generic hashtags with lots of competition. Take the hashtag #diet, for instance. Over 70 million posts contain that hashtag. You’ll have a hard time competing against 70 million other posts for likes. Pick hashtags with less competition so you can attract more followers and likes.
Here’s an easy way to do this. Open up Instagram and type a hashtag into the search bar. It will show you how many posts include that hashtag, and it will also provide related hashtags. Check the post count for each one and pick one with fewer followers. At first, try to choose hashtags with 100,000 or fewer posts. If that’s not possible, get as close to it as you can.
You’re Talking at People and Not to Them
Your problem getting likes could also come down to how you post. Do you create posts that sound like you’re speaking to your audience as a whole or individual people? You can increase your success by learning how to create posts that speak to individuals. These types of posts compel people to take action, including hitting the “like” button.
Talking at and to people is such a small difference that it’s easy to make mistakes. Let’s look at a couple of examples so you’ll understand this better.
First, let’s look at an example of talking at people. If you post, “Homemade pizza is delicious,” you are talking at people. This post doesn’t sound like you’re talking to a friend. Instead, it sounds like you’re posting to an entire audience. You probably won’t get many likes on such a post.
Now, let’s look at talking to people. Netflix’s Instagram account gives a great example of this. Netflix might be a huge brand, but it’s mastered Instagram and gets lots of likes. One such popular post was for the Netflix series, “You.” It included a picture of the lead character, with the text, “Who is he? Wrong answers only.” This post sounds like it’s written to an individual instead of an entire group of followers.
Before you post on Instagram, ask yourself a simple question. Does the post sound like something you’d text your friend? If the answer is no, you aren’t talking to your followers. Revise your post, and if it passes the text test, you’re ready to publish it.
You Don’t Include a Call-to-Action
When you want something, it pays to ask for it. That includes likes on Instagram. You can quickly boost the number of likes your posts get by including a call-to-action that instructs people to like the post. The CTA can be something as simple as “Like if you agree.” You can add the CTA as overlay text or a message in the caption. You’ll be surprised at how effective this simple strategy is.
You’re Posting at the Wrong Times
Timing might not be everything on Instagram, but it’s still really important. If you post at the right times, you can increase the number of likes you get.
Start by posting at 7 a.m. CDT throughout the week. People often check their social media accounts when they first wake up, so if you publish posts at this time, you can get lots of likes.
You should also sprinkle some posts in between 11 a.m. to 3 p.m. CDT Mondays through Fridays. That way, you will grab people’s attention when they eat lunch and when they start to wind down during the workday.
You can also reach people on Saturdays at 10 a.m. CDT. People are often hanging out with friends at this time of the morning. They’re snapping pictures and uploading them to Instagram. If you post at this time, you can expect to get lots of likes.
Use these times and see if your engagement level goes up. Remember, these times aren’t an exact science. You might need to tweak them a bit based on your market. However, this will give you a good starting point.
You Don’t Like Other Posts
You can’t get many likes if you live in an Instagram bubble. You have to step out and like other posts. Spend some time liking posts from accounts that you follow, and find some posts to like on other accounts, as well. As you do this, you’ll notice that you start getting more likes. People are often willing to check out accounts of people who like their posts and repay the favor. This can help you increase your likes dramatically.
Increase Your Likes Quickly With a Like Exchange
These strategies will help you start to increase your likes. You can get a jump start on it by using a like exchange service. The service will automatically exchange likes so you can increase your likes quickly. Then, when others notice that your posts have lots of likes, they’ll be more likely to check it out.
Sign up for a like exchange service today, and incorporate these tips, as well. Between the like exchange and your new strategies, you can build quite a following on Instagram. Your posts will receive lots of engagement, and you will become an Instagram powerhouse. Then, you’ll be happy you stuck with Instagram. It’s well worth the effort when you get the results you want.