7 Ways to Get More Views on Your Instagram Stories

Do you feel like you are constantly creating Instagram Stories, but no one is giving them a second glance? It can be challenging to turn people’s attention to your story content simply because of the sheer number of people creating stories every day.

A staggering 500 million people use Instagram stories daily, with 60% of millennials publishing or watching stories. These statistics form part of dozens of others that compel marketers and content creators to up their story game. 96% of marketers plan to use stories in the coming months. You should be one of them if you’re not already.

If you find it hard to get views on your Instagram stories, don’t give up. Instead, use one or more of the following strategies:

7. Focus on the First Story

You know how, when you want to watch an upcoming movie, you are either motivated or turned off by the trailer alone? Trailers make or break movies, especially modern ones.

The first post of your Instagram story is like the trailer to the rest of it. It must grab your audience’s attention and leave them wanting more.

Ideally, you want to throw all your creativity into this first story. Use the most eye-catching or even shocking (not in a bad way) visuals you can come up with. Choose colors that attract instant attention and use unexpected elements.

Some content creators use thought-provoking questions to engage viewers. Sometimes, one question is enough to keep people watching to the end.

You can also use questions to spark conversations, increasing engagement on your Instagram stories. Engagement stickers will also help boost conversations on stories.

6. Use Stories to Tell Stories

Your stories must tell stories. Hooking viewers with the first story alone will not keep them coming back for more. And it won’t get you a lot of new viewers. If you build up a reputation for not ‘finishing your story,’ you will leave your audience disappointed.

Use the story format to tell your brand or product story in several parts. Doing this will keep your audience hooked across the different stories. Remember to always add context to images and captions to each story.

You can also host live sessions to draw more people to your content. Use these sessions to answer burning questions or deal with common concerns. You can even use them to discuss breaking news within your industry. Then, share snippets of your live sessions on your stories.

5. Stickers Help Enhance Stories

Instagram has a built-in sticker library where you can choose stickers to enhance your stories and attract engagement. Add location stickers so local audiences can find your content. Hashtag stickers will make it easier for people with similar interests to find your stories.

You can increase engagement and comments on your stories using question and poll stickers. These stickers don’t only boost engagement, but they can give you the insight you need into audience behavior and demand.

If you host multiple product launches or company events, you can create hype with an Instagram story using the countdown sticker.

4. Draw More Views Using Hashtags

Hashtags have long been an effective way to draw more views on Instagram, including stories. Identify hashtags related to your niche and content, but don’t use generic ones. It is crucial to target specific communities or audience segments.

You can mix hashtags by using popular and niche ones. Popular hashtags are great for increasing visibility, while niche hashtags will help you attract a targeted audience. Try not to use more than five hashtags per post. If you use too many hashtags, Instagram might consider your content spam.

Also, don’t only encourage Instagram users to use specific hashtags when they search for your content but follow trending hashtags. This will make your Instagram feed even more visible.

3. Make the Most of Shared Audiences

You can team up with content creators and influencers in your niche to get more eyes on your Instagram stories instantly. Consider swapping accounts for a day to get acquainted with new audiences.

Run joint live sessions or Q&As to promote content from both accounts. Create a hashtag challenge that you can share on both feeds and encourage both sets of audiences to participate.

Setting up a partnership is one of the most effective ways to increase views on Instagram stories. Just be careful not to overdo it. You still want to keep your brand identity and create content your primary audience wants to see.

2. Stay Consistent With Story Content

Nothing tanks Instagram views faster than inconsistency. You cannot create content once a month and expect your story views to keep increasing. If you find it challenging to post content every day, decide on a posting schedule and stick to it.

Ideally, you want to post three new Instagram stories per week. Some marketers create up to five stories per day, but this is not a sustainable strategy for everyone.

When you find your rhythm with the posting schedule, look at your Instagram analytics to discover when your audience is active on the platform. You should post during these optimal times to ensure that you get more views.

Also, experiment with your stories using different formats, stickers, and topics. You want to present new information and new content to keep your audience engaged.

1. Use Reels and Highlights

Use Reels and Highlights to further the storytelling in your Stories. You can post reel snippets to your stories to tell a more well-rounded brand or product story.

You can use the highlights feature to organize your best-performing stories, making it easier for new viewers to find them.

You can also use stories to tease new reels, driving more overall traffic to your Instagram feed.

Live Your Best Life Through Instagram Stories

The most important thing to remember is to let your personality shine through in every Instagram story. Share your passions and your interests.

Embrace the way you tell a story and rely on your unique humor. Don’t hide your face. Show people who you are, and you will connect better with your audience.

Dedicate time to creating Instagram stories using the above strategies, and you’ll soon create constantly captivating tales that keep your views ticking upward.