Where and How to Promote Your Brand’s Instagram Channel

One of the biggest goals behind your Instagram channel is to gain followers and engage with a wider audience. Some of this will come from posting useful content on Instagram, using the right hashtags, and other on-platform strategies. But you will also want to promote your Instagram channel off the platform.

If you don’t already promote your Instagram channel on the following channels, make plans to start doing so.

Promote on Your Website

The first and most important place to promote your Instagram profile is your website. You should have all available contact methods on your website, including links to your social media profiles. This is usually found at the footer of the website. You can decide whether to stick to just an Instagram icon or if you want to write out your profile name or address as well.

Consider an Instagram Feed

Including an Instagram feed on your website is a cool way to take this type of promotion to the next level. This is especially useful for any visually oriented brand, such as a company involved in design or art, but anyone can do this.

There are multiple ways to embed an Instagram feed on your website, including the platform’s embed feature. You also have the option to use free plugins and other free tools.

Promote on Email

Every time you send out an email, it should include a footer with links to your various social media profiles, including your Instagram account. At the very least, this makes it easy for subscribers to find your brand on social media. This can also serve as a reminder for your subscribers to follow you on Instagram as well.

More Direct Promotion in Emails

In addition to the fairly passive strategy of just leaving your Instagram link in the footer of an email, you can be more active with your Instagram promotion.

For example, maybe you are running a contest or event on Instagram that you want to promote in your email. Or maybe you created a brand hashtag and want to use email to encourage people to view and create user-generated content with it.

Promote on Other Social Media Platforms

It’s also a good idea to promote your Instagram profile on other platforms. Whether you are active on Facebook, Twitter, TikTok, LinkedIn, YouTube, or another social media network, get in the habit of cross-channel promotion. If you make it easy for followers on one channel to find you on another, you will notice your following growing quickly.

Some platforms make it easier than others to link to your other platforms. For example, you can easily add a link to your Instagram page on the About section of your business’ Facebook page.

Cross-Post Your Content

The best and easiest way to promote your Instagram on other social media networks is to cross-post your content. If you post something on Instagram, post it on Twitter and Facebook as well. Conveniently, Instagram even lets you streamline the cross-posting process with the tap of a button.

There is one caveat to keep in mind, however. Instagram content tends to use a lot of hashtags, while posts on certain platforms, like Facebook, should include fewer. So, you may want to adjust your content slightly based on the platform.

Promote in Store

If you have a physical location, this gives you yet another place to promote your channel. Just include the Instagram icon with your username on a sign. Or better yet, create a QR code that customers can scan that will take them right to your profile. You can also do something similar on your receipts, business cards, or any other branded items you have.

Promote on Products or Packaging

Speaking of branded items, what about your product packaging? If you don’t already have the name of your Instagram account (or a QR code to reach it) on your product packaging, consider adding it. Don’t forget to include your other social media platforms and website as well.

Promote in Press Releases and News

Press releases are a great opportunity to expand your brand reach. When something eventful happens, you typically send out a press release. Importantly, the bottom of the press release typically has a boilerplate template with a short paragraph about your company and your website. Consider adding your Instagram channel to this section of the press release if you haven’t already done so.

On a similar note, take advantage of the situation when a reporter writes a news article about your company. Ask them to include your profile name on Instagram in addition to your website and other social media pages.

Promote in Guest Blogs

Guest blogging is a great content strategy that helps you earn backlinks to your website and boosts your SEO. But it can also be another way to promote your Instagram channel. Just include a link to the channel when you list your website and other contact information.

Promote with Influencers

Consider working with Instagram influencers as another way to promote your channel. They can post about your brand on their own Instagram channel and drive traffic to yours. You may be surprised to learn just how affordable it is to work with micro-influencers, so don’t assume this is outside of your budget. As a bonus, smaller influencers tend to have more highly engaged audiences.

But don’t limit yourself to influencers on Instagram. See where your audience is and work with influencers on those platforms. For example, a TikTok influencer can likely drive a fair amount of traffic to your Instagram channel.

Engage New Viewers

Once people find your Instagram profile, it is time to engage with them. Encourage comments, use hashtags, and create interesting content. Consider going live on Instagram or hosting a competition. The more you engage with your audience on Instagram, the easier it will be to retain and grow your followers.

Final Thoughts

From emails to your website to other social media platforms, there are plenty of opportunities to promote your Instagram channel. You can even supplement the above methods with paid ads on Instagram. Make sure you have a well-crafted bio, so people will like what they see and click follow once they check out your channel.