How To Promote Your Blog Posts On Instagram

Instagram is a powerhouse when it comes to promoting websites and blogs, in particular. With its continuously updated range of features, Instagram provides bloggers with a unique opportunity to drive traffic and engage with their audience on the app and their website.

In this article, we’ll explore the most effective strategies and techniques to promote your blog posts on Instagram.

Create An Instagram Profile That Catches the Eye

It may seem like an obvious strategy to include, but you would be surprised at how many content creators neglect their profiles on Instagram. Since your profile and bio form the gateway to your blog, you should align its look and feel with your brand.

Always use a high-quality profile picture and communicate in your bio what your blog is about. Include a link to your blog for ease of use. Doing this will drive organic traffic to your website, where people can read your latest content.

Use Instagram Stories

Instagram Stories offer a dynamic way to engage with your audience while you promote your articles and blogs. A large chunk of Instagram users watch Stories every day, and the popularity of this feature is yet to wane. Instagram Stories will help you broaden your reach on the platform if you use it to create blog teasers.

Create visually striking stories around the main points in your blog, enticing your followers to swipe up if they want to read more. Make your stories more interesting by adding polls, stickers, and questions to encourage interaction. If you add multiple frames for a single story, include the stickers on the last one.

You can also save your stories with the Highlights feature to ensure your followers can find them after the 24-hour window.

Consistently Create Content

If you want people to follow and interact with your brand on Instagram, you must show up when they expect you to. The same goes for your blog. If you’re only writing when you feel like it, you will find it challenging to build a loyal following on social media.

Think about your favorite website. Is new content the first thing you look for on its Instagram profile? Are you disappointed when they skip a day or two?

Your audience will experience the same disappointment if you hook them with great content only to stop writing. If you want to promote your blog on Instagram, you should create consistent content, especially considering that Instagram’s algorithm favors active accounts.

Leverage Hashtags

Hashtags can be a superpower in the world of social media. Using hashtags relevant to your blog niche and incorporating them in your Instagram posts will increase your profile’s discoverability on the platform.

Keep an eye on trending hashtags and find ways to use them in your blog-promoting posts. You can further drive engagement on your profile by liking and commenting on posts that use similar hashtags. Doing this will also allow you to connect with collaborators and influencers in your niche.

Build Partnerships

You’re not the only content creator trying to promote your blog in 2023. But you can gain an advantage over your competitors in the blogging industry by building partnerships with influencers in your niche. Collaborate on joint content, and arrange Instagram takeovers and guest interviews.

Doing this not only exposes your blog to a new audience, but these collaborations add credibility and authority to your content.

Create Visual Content

Instagram is a visual-first platform, so if you lag in the graphics department, it will show in your engagement rate. Use bold colors and captivating images, photographs, and videos related to your blog posts to pique interest on Instagram.

Try not to use stock images, but if you have no choice, ensure you use high-quality pictures only. If you use original photographs, complement them with your blog post titles or snippets from your article. Use Instagram’s carousel feature to showcase several images from your blog post.

When you start the beginning of a story on Instagram with breathtaking visuals, you create an automatic call to action by compelling your followers to finish the story on your website.

While you build hype around your blogs, don’t forget to check that all the links to your website work. If your followers click on your Instagram post and it redirects them to a 404 page, they may ignore your future blogs.

Communicate

A blog in itself is a form of communication. You can use your blog posts to disseminate information or give an opinion about selected topics. You can even build a chronological story by displaying your blogs in reverse order to ensure your readers get the latest “chapters” first.

You should further motivate your followers to communicate with you on Instagram by building an active and engaged community. You can achieve this by responding promptly to comments and direct messages about your blogs. When another blogger mentions your website on their Instagram feed, do the same for them on your profile.

Encourage conversations about the blog topics you frequently use and post questions to initiate healthy debates. Host giveaways or contests to incentivize user-generated content and create excitement around upcoming blogs. If you make your followers feel valued by appreciating their input, you make it easier for them to share your content with others.

Cross-Promote

Extend your Instagram reach by cross-promoting your Instagram blog snippets to other social media platforms. Include links to your blog and backlinks to Instagram in these posts, and remember to mention your social media handles in your published blogs.

Monitor your Instagram analytics to gain insight into the performance and engagement of your posts. Using this data, you can continuously tweak your promotional posts to resonate with your audience. It will also allow you to optimize your blog promotion strategy for maximum results.

The Bottom Line

In the digital marketing world, it is essential to utilize Instagram to promote blog posts in 2023. Instagram provides a user-friendly platform to maximize your blog’s visibility and drive traffic to your website. If you consistently promote your blogs on Instagram, you create a recognizable and relatable image as a blogger. Tap into Instagram’s massive user base and watch as the magic unfolds.