How To Create and Change Your Unique Instagram Theme

As a business owner, you want people to instantly recognize your brand, explore your offers, and, ultimately, buy your products and services. If you promote your brand on Instagram, the easiest way to make it recognizable is to create a unique theme that immediately stands out as users scroll down their feeds.

But how do you do that effectively, considering the masses of other brands already on the platform doing the same thing?

In the guide below, we will explore the art of creating and changing your own Instagram theme to catch attention and improve sales.

Find Your Inspiration

What inspires you? Do you feel a boost of energy when looking out over the ocean or dangling far above the ground just before bungee jumping? Do specific colors make you happy? Do you hear a song and smile involuntarily?

All these factors come into play when creating an Instagram theme for your brand. You can use the angles you love, combine them with the colors you prefer, and add music to round it all off. You can even find inspiration on Instagram by looking at other brands’ color schemes, filters, and photo styles.

Choose a Color Palette

If you decide that turquoise is the color you want to promote your brand with, select a range of colors that complement it. You can choose monochromatic schemes, complementary colors or go wild with bold and vibrant tones.

And the best part is that you don’t have to try and figure it out alone. Tools like Adobe Color or Canva include palette generators that can help you pick and choose the perfect color scheme.

Develop a Photo Style

Even with the advent of Reels, photos will never go out of style on Instagram. If your brand is more visually oriented, establish a consistent photo style to fit your chosen color scheme.

Decide on the type of images you want to share. Are you into landscape photography, lifestyle, or food shots? Experiment with different angles, compositions, and editing techniques that best represent your brand and product.

You also don’t have to stick to one mood with your photos – you can switch between airy, serene, moody, and dramatic as your products dictate. Use the same photo style, and you’re good to go.

Experiment with Filters

Filters provide an excellent way to add mood to a photo. Instagram has a range of built-in filters, and you can also use third-party apps to give you even greater control over your photo edits. Play around with brightness, contrast, and saturation until you like what you see.

Remember that if you’re using mainly landscape or nature images, you shouldn’t over-edit and lose the natural beauty of the shots.

Plan Your Feed

So far, you’ve learned to choose colors and music and to balance your photo edits. To further up your theme game, plan your feed in advance. You can use Instagram planning apps like Planoly or UNUM to organize and schedule your posts. As you’re putting your feed together, you can switch up the arrangement of colors, patterns, and topics to create a stunning visual flow.

Use Story Templates

Tell your brand’s story between product posts and testimonials to reinforce your Instagram theme using story templates. Instagram and other apps provide these templates to help create a consistent look and feel over and above the chosen color palette.

You can create before-and-after templates for products or select frames for inspirational quotes. You can also pick a recurring content theme for Throwback Thursday and Wobbly Wednesday, for example. Story templates remain one of the easiest methods to maintain visual harmony on your Instagram feed.

Capture Unique Perspectives

Take your theme design and storytelling one step further by capturing unique perspectives in your photos. Find the details in a shot others may overlook, and experiment with different focal points to create dynamic photographs. At this point in your brand promotion strategy, you can get creative and get one up over the competition.

Use Natural Lighting

If you prefer to take your own photos, you should take advantage of natural lighting when possible. Natural light always provides a flattering glow that can enhance the beauty of any image. The problem with harsh, artificial lighting is that it distorts colors and creates dark shadows.

Professional photographers refer to the ‘golden hour’ as the best time for shooting. The golden hour includes early morning or late afternoon when the light is golden or even ethereal and provides warm tones and soft shadows.

Don’t Ignore Negative Space

Do you tend to fill up all available space in your Instagram grid? You can make your theme stand out more by embracing negative space instead of trying to mask or ignore it. All empty and blank spaces in and around your photos are negative spaces, and it can help your subject stand out while creating a visually pleasing balance.

Experiment with different compositions using third-party apps to find the best way to use negative space in your chosen theme.

Engage Online

Building an Instagram theme goes far beyond pretty pictures. After all, you’re trying to reach an audience and create a community on Instagram. Get the ball rolling by responding to all comments and liking your follower’s posts now and then.

You can also use Instagram’s Stories feature to spark conversations. Whenever a brand shows interest in its online audience, it will receive more support.

Embrace Consistency, But Allow Evolution

Maintaining a consistent theme is crucial for brand recognition. However, your Instagram feed must evolve organically. As your business grows, your interests and style will inevitably change.

Give yourself the freedom to experiment with new ideas and color schemes to highlight your brand differently. You may notice that your audience appreciates your creativity and supports you even more.

Start Building Your Perfect Instagram Theme Today

There is no timeline for building the perfect Instagram theme. Take the time to choose your favorite components, including colors and filters, and your theme will come together before you know it.

All you need to do is ensure that your theme represents your brand authentically and has the power to capture an audience. Trust your instincts, and watch your brand thrive on Instagram.