How To Repost on Instagram

Instagram introduced its own 'repost' option at the end of 2022. The feature is called 'Regram' and it allows you to repost another user's content to your feed. All you need to do is tap on the three dots in the top right corner of the selected post and select Repost.

The great thing about Regram is that it generates a version of the post that includes the credit to the original creator. Before you share the post with your followers, you can customize the caption (but not the credit).

Other Ways to Repost on Instagram

You can also use other ways to repost something on Instagram. These include:

• Manual reposts

  This strategy involves taking the long way around. First, you have to take a screenshot of the image or post. Then, you crop it and upload it to your feed.

  You cannot share the post as is after uploading – you have to credit the original content creator. You can add their username in your caption or tag them directly in the picture.

• Tagging and mentioning

  This is another way to repost content without doing so directly. Upload a video or photo and add the creator's username in the caption. Add a description so your followers know you are reposting.

  Doing this will also allow your followers to find the original content easily.

• Third-party apps

  If you do not want to repost using Regram or manually, you can use a third-party app. These apps also allow you to credit the original content creator.

What to Remember When Reposting on Instagram

You cannot treat Instagram reposts like retweets on X. X users work hard on their content so people can retweet their posts. This process helps them build engagement.

On Instagram, reposting is only generally accepted if you credit content properly. Never hide the fact that you regrammed another user's post.

This is especially important when reposting a business or photographer's work. Get their permission before posting anything on your feed.

Plus, even if you get permission, you must repost the content as is. Do not make excessive changes or add your own logo.

Lastly, do not repost all the time. Repost if the situation is appropriate. Otherwise, ensure the vast majority of your content is original.

When to Repost on Instagram

You can repost legitimately in the following scenarios:

• To introduce a brand partnership

• To highlight user-generated content

• To run a contest

• To promote a hashtag

If you partner with another creator or business, you form a co-marketing link on Instagram. In this case, you can create a post, and the other user can repost it (and vice versa).

If you work with an influencer, the same applies. You can repost an influencer's content via your business account.

A brand partnership allows you to reach a larger audience. Reposting might get you there faster.

Meanwhile, promoting user-generated content can help improve the engagement on your business account.

Motivate your followers to share posts that feature your product and service. Most users are delighted when a business shares UGC content. Still, you must get permission before posting user-generated content on your feed.

Running a photo contest is another reason to repost. Remember to make it an entry rule that you can repost any photo entries. This is also the easiest way to get permission to repost something.

Finding the Best Content to Repost

When reposting other people's content, you should not just post anything you scroll across. Instead, follow these next steps:

Find accounts with worthwhile content to share using these steps.

• Before sharing anything, check that an account's content aligns with yours.

• Make sure the account has lots of engagement.

• Communicate with different content creators: Do not just repost and move on. Show your appreciation for good content by liking and commenting on it.

This way, you can build relationships with other content creators and find more opportunities for reposting.

Use hashtags and geotags if you need help discovering new content to repost. Geotags can also help you find content relevant to your area. This is great for promoting content and products to a local audience.

Why Repost on Instagram?

Reposting content can increase engagement on your Instagram feed. It also gives your followers something to look forward to when you are still new to the platform.

However, before posting anything, ensure that the content will interest the audience you want to reach.

The content should also include highly appealing elements, including visuals and sounds. Before reposting, make sure all the captions make sense and send a message.

You can use a repost to add your own insights to a topic. Adding insights provides context to a post, allowing your followers to understand why you are resharing or reposting the content.

When reposting, you can also add a real-life personal experience to a post. This adds more value to a post and helps you reach more people on Instagram.

Reposting Works Both Ways

If you want to repost other creators' posts, you must also allow people to repost yours. But, if you operate a brand on Instagram, you must be careful about how and why other people repost your content.

You must take action if you notice that someone alters your posts and shares them with their followers without permission.

Is is especially important if another Instagram user removes your brand watermark and does not credit your business.

Sometimes, a simple message or comment can help fix the situation. For example, you can tell the Instagram user that you noticed they shared your content. Thank them, but then ask that they credit you in the caption if your brand's watermark has been removed.

If the user continues to infringe your copyright and does not respond to your requests, you must file a Digital Millennium Copyright Act report.

Reposting Works if You Follow the Rules

Reposting on Instagram can help you increase engagement and extend your reach on the platform. However, you must always respect copyright and ask for permission.

If you follow the reposting rules, you can occasionally repost valuable information without facing any legal issues.