Get to Know and Develop These Traits of Successful Instagram Influencers

Learning the basics of setting up and using an Instagram account is easy. But learning how to become a successful Instagram influencer takes time, practice, and skill.

One of the best ways is to check out the influencers that you follow, see who’s successful, and emulate their traits.

Here are a few of the most important traits to gaining a wide following and how you can develop them.

1. Niche-Focused

The best influencers take their time in selecting their niche. They spend time doing a lot of research and when they have the option, they choose a niche that isn’t as competitive.

For instance, to be in the top 24% of influencers within the professional services industry, you just need 3,850 followers and an average of a few comments per post.

You can improve your focus on your niche by being more selective about the niches or industries you study.

Take the time to explore several industries you are interested in before aiming your Instagram toward that niche. This small step will make a big difference in your success as an Influencer.

2. Detail-Oriented

Successful Influencers take the time to fine-tune their Instagram bio and edit it along their journey to reflect what their Instagram page is about. This will give your followers an idea of what they can expect from your content.

You should create a biography that catches a person’s attention and goes with your niche and brand. Carefully consider what is in the ‘About me’ section in your profile.

The information needs to be aimed at your followers' needs. Often, a biography will link to other online platforms, such as blogs and social media profiles.

Make sure to flesh your bio out and add places followers can find more content. This simple step will help you become a better influencer.

3. Engaging

Instagram is used to discover fun things, events, and even food through images and captions. Instagram users gravitate toward vibrant content that is interesting.

Therefore, if you want to get and keep followers, you need to make sure your content represents your brand in an interesting way.

You can’t simply drop a link and leave; you want to create opportunities for engagement.

People come to Instagram for entertainment, learning, and connection, and great influencers keep this in mind.

They work to keep their content relevant and interesting. They use stories and hashtags and tag other people in their posts. They learn how to use filters and apps and make a habit of responding to comments.

4. Consistent

These successful Instagram influencers produce reliable, consistent content that creates a foundation between themselves and the businesses they represent.

Being consistent is an important part of developing a relationship with your followers. You will want to work at maintaining a regular posting schedule and ensuring that your posts have the same level of quality.

For those who aren’t great at following a set posting schedule, there is a range of tools on Instagram that make content planning and scheduling easier.

5. Strategic

Hashtags aim your content at a certain niche or group of people. While each post can use 30 hashtags, it doesn’t always mean more is better.

You should use a combination of short, medium-length, and long hashtags. This will increase the likelihood that you will reach your target audience.

Do some research on the hashtags used in your niche and which ones are performing the best.

If you aren’t currently using hashtags, you are missing out on one of the easier ways to create and keep a following.

6. Responsive

A good Instagram influencer doesn’t have to post every day, but they do need to be active on the social media platform they want to develop a following with.

The best influencers engage with their followers and respond to comments. In addition, they respond quickly.

These traits develop engagement over time. If you want to develop a good following, remember to respond quickly and often to your follower’s comments.

7. Creativity

For many people, social media is their creative outlet. With all the updates and editing tools available on Instagram, there are endless possibilities.

A great influencer has creative posts that inspire others to create. They experiment with new apps to help maintain a fresh appeal.

The best influencers do the following:

• Create and post original content.

• Add clever captions to posts.

• Post a mix of photos, videos, and Stories.

Work on developing your creativity by following Instagram creators with different styles and practicing looking at content and themes from a different angle.

8. Tech-Savvy

Good creators' posts have a consistent theme. To create this kind of content, an influencer must be tech-savvy and topical.

They need to understand how to automate posting and editing photos. They use high-quality photos and edit them well. They must also understand how to navigate Instagram’s different features and settings.

Practice this by exploring updates as they come out and educating yourself on the different features Instagram has.

9. Knowledgeable About Instagram Business

If you are set on becoming a great influencer, consider signing up for an Instagram Business account.

With one of these accounts, you can have access to the ability to advertise, use more analytics, and post affiliate and swipe-up links. This allows easier communication between you and your followers as well.

Work on developing your business account and use the analytics to learn more about your followers.

10. Use All of Instagram’s Functionality

Yes, Instagram was once entirely focused on the visual appeal of things. But these days, it has grown into a giant platform geared toward more.

Your frequency, volume, and quality all add up to how well your Instagram account does.

The best influencers use all of Instagram’s functions, and you should, too. Develop the habit of learning all the latest features to gain and keep followers.

Your stories and wall posts have been around, but Live options, Reels, and other new features are constantly turning up.

Conclusion

Successful Influencers do more than just post on Instagram. They learn how to use all the areas of the platform, create posts their followers like, and interact with their community.

Developing the skills it takes to maintain this balance takes time, but it can be done.