Best Businesses to Start on Instagram

Instagram is any business owner’s dream. The visual-first social media platform has audiences ready and waiting for entrepreneurs to make their mark.

Instagram also has built-in features designed to make brands succeed on its platform. Whether you have an existing business or are rearing to get going with a recent idea you may have had, Instagram is the place to start if you want to make a lasting first impression.

If you haven’t decided what you want to do, read on to find out which business concepts are leveling up on Instagram in 2025.

Food Blogging

You don’t have to be a celebrity chef like Jamie Oliver or Gordon Ramsay to become a food blogger on Instagram.

In 2021, the tag #food was linked to over 327 million posts. So it’s safe to say that if you love creating meals or reviewing restaurants, you can start a food blogger business on Instagram.

If food is your passion, you can build an audience of potential customers who eat with their eyes first by posting appetite-inducing images of your creations.

Or you could use your excellent writing skills to create content for well-known food companies.

If trying different restaurants and cuisine is more your speed, you can start reviewing the places you visit and upload your reviews to Instagram.

Considering that 98% of people read online reviews before supporting a local business, positive testimonials could boost your local restaurant industry.

And, as a food influencer, you will make some money too.

Travel Blogging

Being a visual platform, Instagram thrives on stunning images and videos.

Travel bloggers use these to their advantage when visiting exotic or unspoiled destinations and posting photos of their experiences on Instagram.

Becoming a travel blogger means influencing your audience’s vacation plans and pointing them toward hidden destination gems.

The best way to do this is to find the travel niche you want to operate in and build your Instagram footprint around it.

Finding a niche means focusing on the activities you are passionate about, whether backpacking at the coast or zip lining through the world’s jungles.

Document your experiences at each location and post them on Instagram.

If your audience loves suggesting places for you to go, try to incorporate at least two of the venues and supply prompt feedback.

Travel bloggers monetize their content by building a Patreon page or linking a YouTube channel to their Instagram accounts.

If you want to become a travel blogger, you can also seek collaboration opportunities with established travel influencers to expand your reach.

Art

The world reveres the artist. Artists paint, draw, or sculpt objects and landscapes how they see them and provide unique perspectives on everyday views.

If you’re an artist, you can promote your artwork to an eager audience on Instagram.

The easiest way to establish yourself as an artist on Instagram is to set up a creator account and professional profile.

You can link your profile to your official website, where people can buy your art.

You can also sell your pieces on Instagram directly.

Keep your feed going with posts about your latest projects and sales, and collaborate with like-minded artists to expand your audience.

Wedding Photography

Instagram loves wedding photography, as proven by the countless wedding photos uploaded by users and wedding photographers every month.

If you’re dreaming of becoming a wedding photographer that immortalizes a couple’s big day with breathtaking photographs, there is no better place to start than Instagram.

The platform has a secret (or not-so-secret) feature allowing you to get your best photos in front of a massive audience – the carousel.

The humble carousel may seem outdated next to reels, and stories, but it can draw people’s attention more than once. You can load up to 10 photographs in a carousel.

When you post the carousel, it will appear in people’s feeds more than once. Every time they see the carousel, it starts with another photograph in the sequence.

Compared to a video that is often only promoted once, a carousel provides an opportunity to showcase a string of wedding photos to highlight your talent.

DIY Expertise

When the economy is slow, people seek ways to save money. If you are a DIY expert, you can help them do that via Instagram.

Whether you teach interior decorating methods or how to build your cabin in the mountains, you are instilling skills that will always be valuable. And you can make money doing it.

Starting a DIY business on Instagram relies on the success of your how-to videos.

If you steadily increase your viewers, you will attract sponsors and affiliate advertisers to boost your income.

Business Coaching

Do you already have a flourishing business? Do you like conversing with people? Then you may have found a new avenue to inspire entrepreneurs and improve your income.

People love being inspired by feel-good stories, so share your business success story with the masses. Then, teach them how to write their own success story.

Business coaching is a big deal on Instagram, especially when times get tough economically.

While you relate your story and help people emulate your success, you will grow your business contact list and potentially gain sponsors.

More than 200 million Instagram users visit one business profile daily, meaning your target audience is at your fingertips.

Copywriting

Being a copywriter on a visual-first platform sounds like a recipe for failure. However, if you know how to make words shine on screen, you can market your services as a copywriter and compel an audience with captivating storytelling and CTAs.

Instagram audiences want an unforgettable hook, emotion-filled stories, and a chance to join a conversation. You can do all that in just a few lines next to a gorgeous photograph.

Once you start attracting attention on Instagram, you can approach the brands you would like to work with and offer to write a few posts for them to show off your skills.

Before you know it, you’ll be copywriting with the best of them.

Conclusion

They say you should find your potential customers where they love spending their time.

People love Instagram, so you will likely find an audience here to engage with and take your business to new heights.