8 Ways To Promote a Podcast On Instagram

If you are an expert at podcasting, you can quickly turn your hobby into a successful money-making venture. You can do this by adding a series of episodes and hiding them behind a paywall. If you have a huge listenership, you could get sponsored advertising. You can accept donations, or you can use affiliate links.

However, if you do not have a good-sized audience, you should start promoting your podcast on social media, especially Instagram. That way, you will build a loyal following, which is the right way to earn an extra income from your podcast.

Why Promote a Podcast on Instagram?

Instagram offers a massive global user base where you can find potential listeners. It also provides a wide range of features to make it easier to attract listeners, including Reels, live streams, and Stories. Moreover, if you have a niche podcast, Instagram can help you build a loyal community on the platform.

You can also find fellow podcasters within this community to collaborate with and expand your audience even more. The more you promote your podcast on Instagram, the more recognizable your brand will be.

The following strategies will help you get your podcast in front of the right people on Instagram:

1. Use Your Clickable Bio Link

Instagram lets you use one clickable link in your bio. If you want to promote your podcast effectively, use this link to guide your audience to your podcast page.

But don’t use the link on its own. Write a bio that explains what your podcast is about and why people should listen to it. Insert the link at the bottom of your write-up. When you start promoting your podcast with Instagram posts, remind your followers that they can click the link in your bio to find the latest episode.

2. Create Hype Around Every Episode

You want your followers to be excited about your weekly or monthly podcast episode. One way to create some hype is to share teasers or behind-the-scenes videos. Use an intriguing image or video, combining it with a short audio snippet from the upcoming episode.

3. Keep Your Branding on Point

If you want people to look forward to your podcast episodes, ensure your branding is as on-point as possible. It doesn’t matter what style or color you choose; it only matters that your listeners immediately recognize your brand when you post your latest content. This means you should dedicate your Instagram account to your podcast promotion. Create a logo and brand colors that separate your podcast from the thousands of others being promoted on Instagram.

Color is especially important. For instance, if your podcast is about deep-sea travel, you want to use deep blues and sea greens to evoke an ocean mood. If your podcast is about horror movies, you ideally want to go black and red or even black and purple. Color sets the tone of the stories you want to tell on your podcast. Your listeners will connect with your brand’s colors before they listen to a single episode.

4. Make Your Instagram Feed Good to Look At

Just because you’re promoting audio clips and not products doesn’t mean you can skimp on your content creation. Use different content formats to make your posts stand out. These include videos, photographs, and audio. You can even use carousels and stickers to grab attention. If people like what they see on your Instagram feed, they will love what they hear on your podcast.

5. Promote Your Podcast Using Your Own Voice

Don’t make the mistake of trying to copy other podcasters and Instagrammers. Use your unique voice and identity to bring your podcasts to life. Use that same tactic to promote your podcast episodes on Instagram.

People are drawn to authenticity. They want to listen to people they can relate to. Don’t try to be something you’re not. Instead, let your listeners in on the secret about who you are and why you make podcasts. This is one of the best and fastest ways to attract a genuinely invested audience on Instagram. And it will boost your podcast numbers.

6. Share Other Content

If you interview people on your podcast, share some of their content on your Instagram feed. This will allow your audience to get to know your guests before they listen to the episode featuring them. You may not have to do this with local celebrities or well-known content creators. However, you can still share relevant or exciting content about them before interviewing them.

7. Use Reels if You Struggle with Brand Visibility

If you’re finding it challenging to keep your podcast brand top of mind and you see your follower number dropping, it’s time to use Reels to your advantage. Reels are an excellent way to grab attention and direct it toward your podcast. You can post Reels on your grid, where they will stay until you delete them (unlike Stories). And the shorter the Reel, the better.

You can use Reels to convert your podcast episodes into consumable videos. Or you can use this feature to create ‘trailers’ for your episodes. All you need to do is create content hooks that keep people watching until the end. Include a CTA like ‘click here to listen to the entire podcast’ or ‘swipe up to catch up.’ With Reels, you can also use sounds and music to draw even more attention.

8. Maximize Hashtag Use

Even though you’re promoting audio stories in the form of a podcast, you still need hashtags the way you would when promoting physical products. You should also create your own branded hashtag and use it when posting content related to your podcast. Doing this allows you to store your podcast content in one place, and when people click on it, they are directed there.

Go Viral With Your Podcast on Instagram

Using these strategies and tips will give you a better chance of going viral on Instagram and getting more people to listen to your podcast. When you’re on a roll with your Instagram content, you can also consider running targeted ads to reach segmented demographics. This way, you can keep refining your content strategy, and your podcast can continue reaching the right audience.