12 Ways to Repurpose Content For Instagram

It’s not always easy to come up with new content ideas for Instagram. You may even feel tapped out and like you can’t think of anything original. When you’re right at that point, you should turn to repurposed content.

Using existing content and shaping it for Instagram won’t only ensure that you always have something to post, but it will also help you recycle valuable content to get more engagement. In other words, you can bring back evergreen content and rework it for a modern audience.

You can also use your website and other content sources to create posts for Instagram. Continue reading as we explore this strategy to maximize your Instagram reach.

1. Turn Blog Posts Into CarouselsW

If you’re an avid blogger, it’s time to show off your talents on Instagram. Blog posts are a goldmine of information. These posts are usually filled with valuable sections and bullet points that you can highlight on Instagram.

The best way to repurpose a blog is to turn it into a carousel. Carousels have a slide feature that you can use to explain key information and link back to the full article. You can post the text against a visually appealing backdrop of graphics that tie to your brand.

2. Use Infographics to Create Instagram Stories

Infographics are an excellent way to simplify hard-to-understand text. Take infographics from your website and divide them into interactive elements on Instagram. You can ask questions using polls or create quizzes to keep your audience engaged.

You can also use an infographic to create an Instagram Story. Find an Instagram Story template you like, use colors consistent with that of the original infographic, and add animation to make the story more appealing.

3. Turn Webinars Into an Instagram Video Series

Webinars have been around for a long time, and they remain popular in 2025 and beyond. You can repurpose your existing webinar footage by transforming it into an Instagram Video series. Repackage the content by creating short episodes or segments and uploading them as a series. You can also tease the upcoming episodes in your feed using previews.

4. Share UGC Content

If you receive lots of user-generated content, you can repurpose old videos and photos on your Instagram feed. At the same time, you can encourage your audience to create more UGC content for future use. This is an ongoing strategy that will help showcase how strong your Instagram community is, and it will lighten your content creation load.

5. Turn Quotes Into Visual Posts

Do you have inspirational or business quotes sprinkled throughout your website? Or do you have a collection of them stored on your laptop? This is a treasure trove of content you can use to build your Instagram presence. Create graphics that highlight these quotes and have fun with fonts, backgrounds, and templates to make these quotes stand out.

You can also use Instagram quotes to highlight testimonials. Doing this serves two purposes: you can give your customers shoutouts and shine a spotlight on your products and services. Moreover, you can extend your content strategy using Instagram quotes by posting statistics, your brand vision, and company facts.

Ensure that all your quotes align with your brand’s visuals to make your content easily recognizable.

6. Host a Live Brainstorming Session

Instagram is about building a community around your brand. If your audience feels like they’re a part of the process, it becomes easier to connect with them.

This is also why Instagram Live is such a popular feature. You can use Instagram Live to host a live brainstorming session and ask for input from your followers about the content they’re most interested in. Discuss the process behind your content and listen to the suggestions rolling in.

You can also ask your audience what they thought of your first content attempts and how they think you should rework it.

7. Run Polls and Surveys

You can run Instagram polls and surveys to get information from your audience. Ask them what they think of your product posts or your latest challenge. Get feedback from your followers regarding your branded Instagram Stories and switch up your colors, text, and images accordingly.

You can also use the results from your polls and surveys to create new infographics explaining your brand’s journey on Instagram.

8. Create Your Own Instagram Guides

Even though Instagram Guides is no longer a thing, that shouldn’t stop you from creating your own version. Use some of your blog posts or articles to create a scrollable guide. This is especially useful for a blog series that made a huge impact on your website. Blogs form part of evergreen content, and by repurposing them into a format modern audiences prefer, you’ll continue to grow your following.

9. Tweet on Instagram

So, you can’t really tweet on Instagram, but you can do the next best thing: screenshot your tweets and repost them. This works best if you use a quote design template, but you may fare better with your followers if you post the screenshot as is.

10. Create How-To Videos or Tutorials

Educational content almost always goes viral on Instagram. If you want to make a lasting impact on your feed, repurpose how-to guides or tutorials from your other social media platforms. You can do this by transforming them into short Instagram videos or carousels.

11. Recreate Old Videos on Instagram Reels

If you want to connect with Gen Z and Millennials, your Reels game must be on point. You can impress these audiences by recreating well-performing existing video content using Reels.

If you have a list-style or fact-style videos on your website, you can add voice-overs and an attention-grabbing background, and you’re good to go.

12. Go All Reddit on Instagram

Reddit is often an underappreciated medium for content promotion. If you have a Reddit presence and threads with lots of comments, you can screenshot some of your best posts to spark a conversation on Instagram.

Recycle Content Creatively To Keep Winning On Instagram

Repurposing content must form part of your marketing strategy on Instagram. By using the various methods of content repurposing and content creation, you can continuously reach new viewers and drive more engagement on your Instagram feed.

Never let valuable content go to waste. Find ways to reimagine and recreate it and leave your audience wanting more.