Maximize Conversions: Instagram Profile Tips for Businesses

With an Instagram business account, you have the tools to convert brand awareness and engagement into sales. But is your profile optimized to do just that? Making highly engaging content should still demand the bulk of your efforts, but there are overlooked tweaks that can make all the difference.

What should you do to maximize the returns of your Instagram business profile? Here are some tips:

Turn Your Bio Functional

Aside from welcoming your visitors with the most important info about your business, you can optimize your bio by attaching a link that pushes those profile visits further down your sales funnel. It can be your website link or a link to a product you’re currently featuring on your profile.

Optimize Your Profile Photo and Instagram Handle

Choose a profile photo that people would easily remember. This can be your own picture or a logo featuring your brand colors. To ensure quality, upload a 320 x 320-pixel image with an aspect ratio of 1:1. The file size can be up to 10MB.

Going hand in hand with this is your Instagram username or handle. Not only should it capture the core of your business, but it should also be optimized for easy recall and research.

Make the Most Out of Instagram Insights

One of the best tools for a business profile is Instagram Insights. A click can bring a great deal of valuable information into how your social media campaign is performing.

However, sometimes it can be overwhelming, especially for those new to it. Taking it bite-size will help you digest information more effectively.

Starting Metrics

Focus on up to three metrics for a good starting point. It can be:

• Your top-performing posts based on the Content Reach
• Content Interactions (i.e., how many people have interacted with your content through likes, comments, saves, shares, and replies)
• Your followers' most active times

There are other types of data you can target, but these three metrics can help you do more of what your audience likes and the best time to reach out to them.

Set Up Action Buttons

Another section of Instagram Insights you should pay attention to is Activity, which will give you data on what your visitors do after interacting with your posts. Do they hit the call function? Or do they go to your email address to send you a message?

To get this, you will need to set up Action buttons. Make sure you have your business address, website, email, and phone number on your profile.

Your approach to social media marketing will evolve as you learn about your audience. Instagram Insights can give you much more than gender, age, cities your followers live in, etc.; it can tell you a lot about their tastes, intentions, priorities, and more.

Use Instagram Reels

You may already set up your content publishing calendar, but if it contains only posts, you will have to rethink it. Instagram Reels are the trend. People like this highly engaging, short-form content. But is there a more measurable reason you should invest in these content types?

Yes: explore page. More than 200 million active users hang out on the explore page daily. Half of all Instagram accounts check it out every month. This is one of the best shots to increase brand awareness.

Use IG Live

One of the strengths of IG Live is its effectiveness in creating and maintaining a community of loyal followers. More than having catchy captions or engaging reels, you must form a stronger connection with your audience to increase your conversion rates.

The human element is a massive player in social media marketing, and how much more human can you get than giving them raw content, free of editing and special effects?

Humanize your Instagram business profile by bringing your audience into one of your daily adventures. But don't forget to:

• Pin a note on top of the comments section to say what your IG Live is all about
• Use relevant and effective Instagram hashtags
• Engage with your audience by paying close attention to the comments

Create Behind-the-Scene Posts

Do you need more content ideas? Another "raw and genuine" type of content you want to add to your Instagram business profile is behind-the-scene posts.

They give your audience a sneak peek into how you work. It adds authenticity to your business and strengthens the bond with your customers.

Aside from the human element, they also benefit your campaign by supporting your existing posts. If you've released a video edit that took great effort, you can compile behind-the-scenes footage or tidbits to keep the engagement and fun alive.

Here are some BTS post ideas you can experiment with.

• Office shenanigans

  If you're never short of fun moments at work and think your audience will enjoy it as much as you do, it's time to show it on your professional profile.

  By showing that it's not all about business formalities in your company, you are banking on the duality many people can relate to. Fun yet professional. Lighthearted yet unfailing in providing high-quality products and services.

• The people behind the curtain

  This BTS post not only targets the audience's enjoyment but also acknowledges the efforts of the people behind the engaging posts. And this benefits everyone.

  By showing a company culture of appreciation, you are telling your audience that you care about everyone who makes it possible for them to get the products and services they enjoy.

• Product BTS

  If you've just released a new product, it would be enjoyable to create a BTS post on how it came to be from start to finish. Showing a sneak peek at how you made a product will significantly help your potential customers make decisions.

• Create Shoppable Posts

  To complete your Instagram business profile, set up a seamless path for your visitors and loyal customers to purchase your product. The easiest way to do this is to create shoppable posts.

• How does it work?

  Instagram allows you to tag products so users can go from the Instagram post to the business website with a click. You can tag or feature products this way in all types of Instagram content you can create.

  Applying these to your Instagram business profile is the first step in maximizing its potential. Staying up-to-date with trends and other social media techniques will help you scale up your efforts.