13 Ways to Make Your Store Instagrammable

You know that feeling when you step onto the beach in another country while on holiday? The wonder and excitement make you want to capture every angle of the view for Instagram.

Did you know you can exude that same sensation in your store by making a few strategic changes?

If you want people to gasp and immediately reach for their phones to take pictures when they walk into your store, keep reading to find out how to make your store instantly Instagrammable.

1. Create Gorgeous Window Displays

You’ve probably heard it said that you never get a second chance at making a first impression. That quote never rings truer than inside a shop.

Your store windows act as a gateway to what awaits customers inside. If the window display is dull, people will pass it without another glance.

Therefore, you should grab the opportunity to create a thematically gorgeous product arrangement that best displays your brand’s personality.

Add decorations, good lighting, and an inspirational quote to create an instant Instagram-worthy moment.

2. Design a Unique Signage

If your company name isn’t distinctive enough, your signage should be.

Create a unique sign to display your store’s name or logo using trendy fonts and bright lights. Consider an entire mural to create a backdrop for Instagram pictures.

A well-designed sign or mural with your logo will attract more feet to your store and make your brand easier to recognize on social media.

3. Create Inside Zones for Instagram Photos

Remember those cardboard frames people used to take their selfies with? You can create your own version of that frame by setting up dedicated areas in your store for Instagrammable photos.

For example, if you own a bookstore, you could set up a cozy reading nook. If you sell clothes, you could design an Instagrammable dressing room where customers can take photos of themselves wearing the latest fashion.

When you create these spaces, use your products as additional design elements.

4. Use User-Generated Content (UCG)

Your store should be a happy place for customers and a space where they can have fun and take a million selfies if they want to.

If you notice that your customers love taking pictures inside your store holding the products they’ve just purchased, encourage them to share the photos on Instagram.

You can even use incentives like discounts or freebies to encourage more UCG.

5. Instagrammable Packaging

So, you have great products people love, but is your packaging uninspiring and forgettable? In your quest to create an Instagrammable store, don’t underestimate the power of beautiful packaging.

Design your packaging with Instagram in mind. Use printed boxes, reusable bags, and personalized notes to make the unboxing fun and memorable.

With the right packaging, you just might notice your customers posting unboxing content on Instagram, capturing the details on the packaging and the product itself.

6. Host Camera-Ready Events

You don’t only have to rely on your store’s interior for your brand to be a hit on Instagram. You can use the power of glitzy events to provide potential customers with plenty of photo opportunities.

You could host a themed party, fun workshop, or interactive demonstrations in your store. The more engaging the event, the more photos people will take and post on Instagram.

7. Stunning Art and Murals

If you love art and music, you can collaborate with local artists to create art installations inside your store or play live music on weekends.

The right atmosphere will enhance your customers’ shopping experience as they browse your products.

8. Instagram-Ready Food and Drinks

If you own a café or restaurant or have an eatery section inside your store, pay special attention to how you present your food and drinks.

If there’s one thing that makes a lot of waves on Instagram, it’s good food. People love sharing pictures of appetizing meals and fancy drinks.

Get creative with food plating and garnishes, and consider investing in fun or stylish tableware that complements the food and drinks you serve.

9. Interactive Displays

Get your customers to join in on the Instagram fun by providing interactive displays. You could set up an AR (augmented reality) booth, a touch-screen interface, or a mini photo booth.

Elements that involve interacting with your products will make the shopping experience that much more memorable, and it will encourage more photo-sharing on Instagram.

10. Offer Merchandise

When done well, offering merchandise is always a hit. Create merchandise exclusive to your brand by using funny slogans, off-the-wall designs, and limited-edition products.

If something is only available for a short time, shoppers get enticed to snap photos and share them on social media.

11. Set Up Instagrammable Workstations

If you offer art classes, you could set up Instagrammable workstations with funky brushes, colorful canvases, and bright paints.

If you run a pottery shop, you could design a charming pottery station stacked with colorful clay and modern artistic tools.

Not only will your customers have fun using your workstations, but they can always look back at their experience by posting it on Instagram.

12. Use the Beauty of Nature

Nature is always awe-inspiring. You can bring different elements of nature into your store by installing ceiling-to-floor wallpaper depicting stunning landscapes and accentuating the space with decorative plants and other greenery.

The combination of your products and the nature-inspired surroundings will create a wonderful backdrop for Instagram photos.

13. Host a Scavenger Hunt

People of all ages love scavenger hunts. You can organize one in your store using Instagrammable designs and props.

The challenges could involve finding hidden messages or products, each offering an opportunity for participants to share their progress and discoveries on Instagram.

Scavenger hunts can add a touch of excitement to your shoppers’ experience and will get more people to visit your Instagram profile and physical store.

Make Your Store an Instagram Haven

Creating an Instagrammable store isn’t just about making things look pretty on the inside. It is also about creating a unique and memorable experience that your customers can’t wait to share on Instagram and other social media platforms.

You will gain more brand advocates and strengthen your social media presence as more shots of your store are posted on Instagram.

With these tips, you get your customers to tell the Instagram world all about what your business can offer.