5 Ways To Boost Brand Authority On Instagram

Brand authority has never been more crucial than now. Brand authority relies on the trust it has earned from customers. It also depends on whether you are an expert in your respective field.

For example, say you run a tire business. Do people come from across state lines because they know your brand is top quality? Do they make the time to ask your advice about the best tire brands for their vehicles? If so, you have established brand authority.

However, if you are struggling to create a flow of customers or even just traffic to your website, it is time to unleash the power of Instagram. Instagram is one of the most visual and engaging social media platforms. You can use it to reach your customers where they spend their time and boost your brand authority.

This easy-to-follow guide explores five strategies to make a lasting impression on Instagram and make your brand a go-to business.

1. Work on Your Brand Identity

A common mistake new businesses make is not setting a distinct brand identity, tone, and voice.

Look at Nike, for instance. If you see the Swoosh logo, you immediately picture someone standing at the top of a mountain, arms in the air in triumph. It’s an image that fits with Nike’s brand identity: motivation and inspiration. Nike promotes determination and courage, qualities of athletes who wear their gear and shoes.

What is your brand identity? What do you want people to picture when they see your logo? Something funny? Something uplifting? You must decide this before establishing a brand and boosting its authority on Instagram.

In addition to your brand identity, you must choose colors and images to highlight your brand’s voice. Often, the easiest way to do this is to research what your competitors are doing and determine what makes your brand different. Use this to build your own brand voice.

2. Create Inspiring Content

Now that you have decided on your brand identity and voice, it is time to let the Instagram world know you have arrived on the platform.

You can do this by creating posts using your brand colors and images. Build a series of infographics that tell your followers why you are on the platform and how you can help them. Or create a video introducing yourself and your brand.

Once you have made your mark, you must keep up the content and image style to create a consistent Instagram feed. And do not be tempted to get a bot to churn out cookie-cutter posts just to have something to add to your Instagram feed each day.

Instead, use what you are passionate about, and turn that into social media content. Inspire your audience to follow their dreams as you follow yours. As you grow your brand on the platform, its authority will automatically grow with it if you put in extra effort.

3. Don’t Insult Your Audience

That sounds like a harsh warning, doesn’t it? After all, why would you insult your audience if you’re trying to get people to buy into your brand? Unfortunately, many brands unwittingly do this and then earn themselves the ire of an upset online community.

Think back to Pepsi's “not for women” advert. Now, remember, this is a massive global brand with teams and teams of marketers and designers. Yet, they somehow managed to create an ad that got women’s hackles up worldwide, and with good reason. The ad insulted women for the sake of getting more male customers.

In 2025, very few brands will attempt to do something like this unless the owner wants to sink his own business.

If you want to reach a diverse audience and attract them with your expertise in a particular field, you cannot alienate a huge segment of your market.

To establish brand authority, especially on Instagram, you must prove that your brand is updated on current social issues. And it must prove that it is not biased in any way. You should establish a footprint on Instagram that anyone can follow, not just a select few.

4. Know Your Audience

Speaking of creating an inclusive brand, you must know your audience. Are you trying to reach Millennials or Baby Boomers? Do you have a product you believe Gen Z will go crazy for? Either way, you must identify the specific audience you’re targeting.

For instance, Millennial and Gen Z audiences love Instagram Stories, Reels, and filters. To establish a mainly Millennial following, you must capture your brand’s passion in your posts.

Meanwhile, if you want Gen Z to listen to what you have to say, you must partner with a trusted influencer. This is because this generation prefers the voice of people that they can relate to over that of a well-known celebrity.

These are all the little nuances you must consider before establishing your brand’s authority on Instagram. And, just as a side note, attracting a particular audience is not the same as excluding nearly half the world’s population. It just means that your brand will probably appeal more to one side or the other.

5. Iron Out the Technical Stuff

When you have chosen your brand identity, come up with wonderful content ideas, and start to attract an audience, the rest of your brand authority journey is just technical.

Use hashtags to make your content discoverable and engage with your audience when they have questions or inquiries. Enjoy and highlight user-generated content, and adapt your own content when it doesn’t perform so well. Stay on top of Instagram trends to widen your online audience.

Conclusion

Instagram makes it easy for brands to boost their authority on the platform by regularly publishing news and insights about new trends and features. You can follow their official blog and other publications for the latest news.

In 2025, Instagram users are not compromising on what they expect from brands. You can live up to their expectations and boost your brand authority by introducing your unique brand identity and offering valuable content, services, and products.