How To Create Instagram Advertising That Converts

Creating Instagram ads for a potential 1.44 billion Instagram users is no easy feat. Ads must be compelling, attract the right audience, and promote a product people want while not offending anyone.

If you’re not a social media marketing expert and would like to know how to create Instagram ads that convert, we’ve got your back. The following strategies will help you plan marketing campaigns that result in more conversions in no time.

First Things First

You may wonder why you should advertise on Instagram when Facebook is right there. And Facebook has more active users. However, logic dictates that numbers alone cannot determine your marketing strategy.

You must consider where you’ll find a diverse audience interested in your brand and what you offer. This means that you need to consider engagement rate over user numbers. Instagram has a 4.21% engagement rate, which is 58 times higher than Facebook.

Furthermore, because Instagram and Facebook are connected, you can build an Instagram audience based on Facebook data. Instagram ads aren’t pop-ups, meaning they’re less intrusive, and you can integrate Shopify to sell your products fast.

And, because most people have smartphones with good-quality cameras, they can take pictures of products and post them immediately. You can keep your ad campaign going by doing this instead of having images designed or curated.

Choose a Target Audience

If you want people to click on your content and buy what’s at the end of the link, you must understand their preferences and interests. Use Instagram audience targeting options to target your ideal demographic before you set up a marketing campaign.

Market research will also help you determine what online users struggle to find and what they would like help with. You can tweak your adverts to help solve these issues and increase your conversion rate.

What is Your Objective?

If you’re a new brand, your first goal should be to introduce your brand to an Instagram audience in an unforgettable fashion. If your business has been around for a while, your objectives will look different. But you have to define them first.

Do you want to increase organic traffic to your website? Do you need more leads or do you want more sales? These objectives will help you build an ad campaign that converts.

Instagram’s features include various ad objectives to help you establish brand awareness, reach, engagement, and conversions. You simply need to choose the one that aligns with your goals.

Create Content That Sells

If your content is boring, no one will look at it, much less buy from your brand. And, with millions of hashtags, captions, and CTAs, it’s getting challenging to create content that stands out, never mind content that sells.

Use colors to stop users from scrolling past your content. Bright and vibrant colors punctuating valuable content will go a long way in getting enough eyes on your posts. Even if your products aren’t exactly colorful, you can use editing apps to infuse colorful backgrounds into your product posts. You can also arrange your products playfully to attract attention.

Moreover, you must use consistent colors and visuals to make your brand highly recognizable on Instagram. When users know what to look out for, they also know what to search for. This will make it easier for you to raise your conversion rate.

Don’t Neglect Your Ad Copy

Visuals alone won’t sell your brand or your products. That is what ad copy is there for. You must use the right messaging if you’re going to entice a higher conversion rate. The copy needs to be short and attention-grabbing. For instance, if your followers already know about a specific product, you only need to highlight new features.

Any special offer or feature must be visible within the first 100 characters of your caption or post. If you use 2,200 characters and only get to the point at the end of it, you’ll miss out on clicks.

Another trick to elevate your ad copy is to echo your landing page copy in your ad campaign. Your adverts must be compelling enough for users to click through to your website. And when they get there, they should be able to find an expanded version of the copy.

Use Instagram’s CTA Buttons

Instagram has a nifty little feature in the form of CTA buttons. When you place your call to action in your copy, you can insert the button to make it stand out. You can add unique wording to the button like “Get Your Product Now”, or “Select Your Color Here”.

Direct instructions work well with CTA buttons, so you should use them whenever possible. This will increase the likelihood that your audience will act on your product offers.

Don’t Ignore the Power of Emojis

You may have read several articles and blogs warning you against the use of emojis in ad copy. However, emojis can actually help you drive conversions if you use them correctly.

You don’t want to build whole sentences using little pictures, but you can sprinkle emojis throughout a post to draw attention. Some brands even use emojis as a way for people to buy from them (think Domino’s Pizza and the pizza emoji).

You can use emojis to create fun challenges or ask your audience to comment on a post using emojis. It is a great way to increase engagement and improve your click-through rate.

Final Thoughts

Creating successful Instagram ad campaigns in 2023 requires an in-depth understanding of what a modern audience expects. You must provide a good balance of visuals, ad copy, and clear CTAs to increase traffic to your landing pages.

By following these steps and throwing a couple of emojis in the mix, you will soon see a positive difference in your conversions and the growth of your brand.