Top 7 TikTok Influencers to Follow in 2025

Only following celebrities on TikTok is so 2024. In 2025, it is far trendier to follow powerful influencers instead of Hollywood stars who put on makeup while talking to their followers.

There are hundreds of thousands of wannabe influencers on TikTok, but only a few are worth following. Keep reading to discover who you should be following in 2025 and why.

1. Khabane Lame

Khabane Lame will always be at the top of a list like this. If you feel uninspired or even scared of your future, let @khaby.lame help you get your spark back.

Lame lost his job as a mechanic when COVID-19 swept the globe in 2020. But he wasn’t about to stay down. It’s only been five years since the pandemic, and Lame is already the most powerful influencer in the world. And he reached the top without saying a word in his TikTok videos.

Aside from his rise to the top on TikTok, Lame has signed a deal with several huge brands. These include Binance, Hugo Boss, and the PSG Football Club. He is also said to have signed on to star in an action comedy titled OOKhaby.

@khaby.lame is the perfect example of not letting life get you down, and he proves that hard work pays off.

2. Zach King

Zach King is essentially TikTok’s version of a mind-blowing TV magic show. Remember when you were a kid and used to be fascinated by David Copperfield and David Blaine?

King brings the same kind of magic but in a digital format.

He found his niche with Magic Vines as far back as 2010 (on the Vine social media platform). When Vine closed down, King’s followers went with him to TikTok, where he gained many more.

King’s videos are all about clever editing (basically the same as sleight of hand). If you want to learn more about how creativity can make you famous, this is the influencer to follow.

3. The D’Amelio Sisters

Charli D’Amelio is arguably more famous than her older sister Dixie. That said, they have made an incredible impact on TikTok as influencers. Charli has over 155 million followers in 2025 and has become the female influencer with the biggest audience.

She earns more than Khaby Lame and has an estimated fortune of $17.5 million in content creator earnings. She gets paid via several revenue streams, including brand deals with Invisalign and Dunkin’. She also owns a casual clothing brand called Social Tourist. Plus, she and Dixie have their own Hulu show, Charli Vs. Dixie.

As for Dixie, she boasts more than 55 million followers and has an estimated fortune of $14.6 million. Since 2020, Charli and Dixie have worked with Amazon, Prada, and Abercrombie, extending their reach as influencers.

If you want to know more about fashion and beauty, following the D’Amelio sisters on TikTok will give you all the tips and info you need.

4. Kimberly Loaiza

Kimberly Loaiza started a YouTube vlog back in 2016. In one week, she grew her channel to 100,000 viewers (subscribers). In 2020, at the height of the pandemic, Loaiza promoted her song with her first TikTok video.

It took only a couple of years to grow her TikTok followers to 82 million and gain an engagement rate of 2.32%. Loaiza’s music and dance videos are extremely popular. She credits her TikTok success to working with other well-known influencers and making the most of TikTok dance challenges.

Loaiza’s journey to TikTok fame proves that you can build a strong following if you create content people want to see. Also, if you have a niche that people are interested in, you can put your own spin on it to stand out from other TikTok influencers.

5. Brittany Tomlinson

Brittany Tomlinson is perhaps better known as the Kombucha girl. Her TikTok videos contain a mix of lifestyle and comedy, with some personal experiences in between. This authentic approach to her followers makes her so popular on the platform.

Tomlinson loves creating content around hot topics while adding her personal touch. Her followers appreciate her humor and see her as someone they can relate to while they deal with everyday struggles.

If you need a bit of a laugh to get through the day, this is one of the best accounts you can follow on TikTok.

6. Tabitha Brown

Healthy and nutritious food is all the rage on TikTok in 2025. This trend fits in very nicely with Tabitha Brown’s content. Brown is a vegan food influencer who shares excellent recipes and inspirational content.

Brown is one of the most authentic and warm TikTok personalities in 2025, which helps her draw more followers daily.

She is fantastic at TikTok community building and does this through sheer kindness and genuineness. Brown combines cooking videos with motivational messages, creating one of TikTok's most positive and uplifting content feeds.

7. Loren Gray

Loren Gray has been a TikTok influencer since the platform was known as musical.ly. Like many other TikTok content creators, she started out creating lip-sync videos. She soon moved on to fashion and makeup, interspersing her videos with personal anecdotes.

Most importantly, Gray is a mental health advocate. Having struggled with anxiety for a long time, Gray discusses her symptoms and experiences on TikTok while motivating fans to seek help for their mental health struggles.

Loren Gray has plenty of both if you are looking for kind words and practical advice.

Why Should You Follow Influencers on TikTok in 2025?

Influencers don’t only exist to guide you into buying certain products. They can help you find solutions to life’s everyday problems. They can also inspire you to greatness by sharing their experiences on TikTok.

When you follow TikTok influencers, you get to escape your life for a few minutes every day. You will learn new trends and tips on topics that matter to you. You will also feel part of a broader community.

So, if you don’t follow anyone yet, give it a try in 2025, and let these influencers bring a little extra joy and inspiration to your day.