How to Use TikTok Analytics to Track Your Success

By now, you know how important quality TikTok content is. If you don't have a message or a story to tell, you will find it hard to get through to your audience.

It is also clear by now that TikTok is where you will find an audience for your specific niche. Whether you fly kites for a living or hug pandas, you will find TikTok users who want to see your content.

The question is, how do you know whether your content lives up to expectations? How do you know when to make more of the same content or overhaul your strategy altogether?

The answer? TikTok Analytics. Using TikTok's built-in analytics feature is the easiest way to determine what type of videos appeal most to your audience. There are several metrics to track, including:

The Times Your Followers Are Active on TikTok

No matter how good your content is, you won't get the engagement you want if you post it at the wrong time.

With TikTok Analytics, you can check when your followers are active on the app. You can narrow it down to the day or even the hour. This means that you can plan your content schedule around these times.

For instance, if you notice that your followers are most active on a Friday at 9 p.m., you should aim to post new content during that time.

How Many Video Views Do You Get?

One of the most important metrics to track is video views. This metric provides data on how many times people watched your videos. Views include videos' start and end times and those that run in a loop.

The more video views you get, the more popular your content is. It is also likely that your videos will appear on users' For You pages.

How Long Do Viewers Keep Watching?

Unfortunately, not everyone watches a TikTok video to the end. This is why you need to ensure that your video's start or hook is intriguing enough to keep people watching.

You want to keep people engaged for at least 20 seconds, even if your video is slightly longer. If your video is 45 seconds long and a viewer watches it for at least 35 seconds, they watch around 72% of your video. The same applies if your video is 35 seconds long and someone watches it for 25 seconds.

Here is where it gets interesting, however. TikTok may be known for its short-form videos, but longer videos get more views. For example, if your video is longer than three minutes, you could double your views easily.

What Is the Total Watch Time of Your Videos?

Another metric to keep an eye on is the total watch time. This refers to the time users spend watching your content. A high total watch time is very important for consistent engagement. It can also help you get into the TikTok Creator Fund.

Likes, Comments, and Shares

Engagement on TikTok also comes from likes, comments, and shares. Getting hundreds or thousands of little ‘hearts’ means loads of people ‘like’ your videos.

Getting a lot of likes means your videos are drawing attention on TikTok. When you get a lot of comments, it means people want to interact with your content and, by default, you.

You can take an increasing number of comments as a good sign that your content is reaching the right people on TikTok.

When sharing your content, the more shares you get, the better. When people share your videos, your profile becomes more visible on the platform. It also becomes more visible to wider audiences.

How Many Times Do Users Watch Your Videos?

With TikTok Analytics, you can also see how often, on average, each user watches your videos. All you need to do is divide the views by how many followers you have. For example, if you have 50,000 views and 10,000 followers, your viewers per follower is 5. This means each follower viewed a specific video at least five times.

This metric is not only about determining how many times people view your videos. It also shows you which of your videos are the most popular. You may have 100,000 followers and get an average of 500,000 views, which is great. But, if you only get 500 views, your followers do not care about your content.

How Many New Followers Does Your Profile Get?

You should also track how many new followers you get (or lose) within a specific timeframe. You can track this over weeks or months. This part of the TikTok analytics feature provides you with gender profiles and locations as well.

Plus, you will see the videos your followers watched the most and the audio they listened to.

Keep in mind that the content metric and the follower metric are not the same. When you get data under the Content tab of your analytics page, you see who is watching your videos. The follower data gives you information about actual followers.

Using TikTok Analytics to Create Better Content

Tracking the metrics above will help you create content your audience wants to see. First, you will get to know your followers (gender, location, interests, etc.).

You will learn more about how they consume and interact with your content (likes, views, shares, comments). You will also discover the type of content they prefer: humor, tutorials, DIY, etc.

With this information, you can create authentic videos your audience will look forward to.

You can combine the information from TikTok Analytics with best practices for best results. For instance, you can use trends in your videos that appeal to your specific audience. You can also try to ensure your videos are optimized for mobile viewing and take time to engage with your followers regularly.

Since you already know your audience and what they like, you will find it easier to create content they want to interact with.

TikTok Analytics should form a prominent part of your content creation strategy. The data you generate will help guide your content choices while continuously measuring success.