What Is the Best Time to Post on TikTok?

TikTok is getting a second chance in the U.S. after being briefly unavailable on January 19. It was a stressful time for millions of TikTok users in the country, but now that it is temporarily back, they can continue creating stunning content for the world to see.

If you want people to see your content in 2025, it is important to post your videos while your audience is online. This is one of the golden rules of TikTok content creation. Considering the time differences between the states and around the world, this might be trickier than you realize.

So, keep reading to discover when to post those videos you work so hard on to get the best engagement in 2025.

Why Timing Matters on TikTok

You may wonder if it matters when you post your videos. Think about it this way: You have a set time daily to scroll through social media, right? It may be before dinner or after taking the kids to school.

The same applies to your audience. They are on the platform at a time that suits them. If your content does not pop up during those times, your target audience will not see it.

Therefore, it makes sense to determine when your ideal audience is on TikTok so that you can plan your posting schedule accordingly. The more people interact with your videos during specific times, the more likely your videos will appear on users’ For You pages. This is exactly what you want.

What the Algorithm Has to Do With It

Your content does not become more visible by magic. It is through a process of good timing and engaging the algorithm. The algorithm promotes your content to new viewers when many people watch your videos. This is how you become more visible and more recognizable on the platform.

The algorithm is less likely to promote your content if your views stagnate because you keep posting outside of active times.

Best Times to Post in the U.S.

Several studies have determined the best time to post on TikTok. In the U.S., it seems the best times are as follows:

• Early morning on Mondays (between 6 a.m. to 10 a.m.)

• Afternoons on Tuesdays (between 2 p.m. and 5 p.m.)

• Evenings on Wednesdays (between 8 p.m. and 11 p.m.)

• Mornings on Wednesdays (between 6 a.m. and 11 a.m.)

• Mornings and evenings on Thursdays (9 a.m., 12 a.m., 7 p.m.)

• Very early on Friday mornings, but also afternoons (5 a.m., 1 p.m., 3 p.m.)

• Mornings and evenings on the weekend (Saturday: 11 a.m., 7 p.m., 8 p.m. and Sunday: 7 a.m., 8 a.m., 4 p.m.)

If you want to pin it down (Eastern Time), you can follow this SocialPilot study results:

• Monday at 6 a.m.

• Tuesday at 2 a.m.

• Wednesday at 7 a.m.

• Thursday at 9 a.m.

• Friday at 5 a.m.

• Saturday at 11 a.m.

• Sunday at 7 a.m.

This detailed schedule means you must be very consistent when posting your TikToks. You will also have to be very committed to posting them on time. Remember that these are EST times based on global activity patterns.

Also, remember that globally speaking, the best day to post is a Tuesday, followed by a Friday. These days, users tend to see a spike in engagement rates as they take a break to scroll during the middle and end of the week.

Your Industry or Niche Plays a Role

Suppose you have a specific content niche; there are certain days and times that your content will perform better. For instance, if you create e-commerce content, you should post it on weekdays between 1 and 3 p.m. You should also post each evening between 7 to 9 p.m.

If your content focuses on entertainment or music, you should create a posting schedule for Fridays between 8 and 10 p.m. and Saturdays between 2 and 4 p.m.

Technology and gaming content fare well when posted weekly between 7 and 9 p.m.

However, as specific as these times are, they should only be guidelines. You should still experiment with posting times to see which works best for your audience.

Finding the Best Times to Post on TikTok

Finding the best times that work for your followers will take some effort. Firstly, you need to know where your viewers are watching from. Time zones vary wildly across several locations, especially globally.

With TikTok Analytics, you can get information about how many followers you have and where they are located. Keep in mind that you can only use the Analytics feature if you have a business account.

Knowing the time differences between states and countries will make it easier to pick posting times that work for most viewers.

You can also use the Top Territories section in your analytics report to create better content. For instance, you can create seasonal or holiday content that applies to global audiences, not just the U.S.

You can also tap into global events and center your content around that. Be sure to incorporate some of the culture and lifestyle of your intended audience in your videos. Just take care to ensure that your depictions are not insensitive or offensive.

Keep Things Simple With the Followers Activity Tab

TikTok tries to make it easy for content creators to post videos at the right time. The app’s analytics feature also includes a Followers Activity Tab.

This tab will give you specific data about when your followers were active (days of the week).

You can monitor when your audience is awake and active on the platform. This means you can plan your content around their most active times.

Be Consistent With Your Content to Find Success

Even if you follow all the above tips to the letter, you will not be successful if you are inconsistent with your content. Creating a consistent posting schedule is the most important way to build anticipation and loyalty around your content.

Staying on top of algorithm changes in 2025 is crucial, as they could impact your content’s visibility. If you know about the changes, you can adjust your content posting strategy in time.

Finding the best time to post on TikTok requires a multifaceted strategy. If you use best practices, the right tools, and analytics, you can optimize your TikTok presence and enjoy the increased engagement that comes with it.